Hadid’s Chelsea

photos archive Zaha HADID Architects
Zaha Hadid’s international body of work is largely defined by graceful curves inspired by nature.
She brings this sensibility to 520 West 28th, marking a dramatic shift away from the hard angles that dominate standard residential architecture.
The building’s elegant hand-crafted metal façade is driven by one continuous line, which loops its way skywards. These dynamic curves create a distinctive chevron pattern that embraces interlacing levels, maximizing privacy and security between residences.
As the chevron weaves up from the ground, its folds create a multi-level design that links residence exteriors and interiors together in one sweeping movement. The result is a vertical landscape sitting directly on the High Line, comprising 39 unique residences.
Watch a work of art from the genius of Zaha Hadid

photos archive Zaha HADID Architects
Zaha Hadid approaches the amenities areas as four different collections that are tied together with a clean and consistent palette of materials.
These elements are then incorporated in slightly nuanced ways to create a progression in mood and atmosphere based on the level of intimacy of each space.
A seamless lifestyle is assured by Related Management’s holistic approach to service as both the developer and manager of this unique residential building, ensuring that residents of 520 West 28th will receive a proven suite of offerings on par with Zaha Hadid’s visionary design.
Residents can also curate their own tailored experience with access to an extensive collection of concierge services through their designated Luxury Attaché representative.
39-unit Building including bespoke kitchens manufactured by Boffi, the building will also host gallery spaces as part of a wider arts initiative in its immediate vicinity.
Custom kitchens designed by Zaha Hadid in collaboration with luxury Italian living specialists, Boffi .

photos archive Zaha HADID Architects

The collection of residences at 520 West 28th represents Zaha Hadid’s vision for modern living.
Working within her distinctive architectural language, she applies a powerful elegance and detail to the interiors, focusing on nuances that reflect the overall experience of the building.
The 39 generous loft-like residences are individually crafted, each with the artist’s signature mark woven into the design. Residents become immersed in Hadid’s fluid world—a thoughtful collection of living spaces.
The interiors integrate seamlessly into the sculpted nature of the building’s exterior, creating one monumental piece of art.
Generous master bedroom suites include en-suite master bathrooms, large walk-in closets or dressing rooms, and linen closets.

IMAX Theater

Among the units available, prices range from $4.97 million for a two-bedroom home, and go up to $50 million for The Penthouses by Zaha Hadid
Take a look inside a model residence at 520 West 28th
http://www.520w28.com

KARIM RASHID

karin rashid

MyBrickell is a bold, new statement about contemporary culture and city living. Designed by the internationally acclaimed Karim Rashid, it is a destination that combines the driving energy of Miami with the intelligence of global business and the excitement of cosmopolitian downtown leisure.

http://www.mybrickell.us/

BIO

Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 40 countries attest to Karim’s legend of design.

His award winning designs include luxury goods for Christofle, Veuve Clicquot, and Alessi, democratic products for Umbra, Bobble, and 3M, furniture for Bonaldo and Vondom, lighting for Artemide and Fabbian, high tech products for Asus and Samsung, surface design for Marburg and Abet Laminati, brand identity for Citibank and Sony Ericsson and packaging for Method, Paris Baguette, Kenzo and Hugo Boss.Karim is a frequent guest lecturer at universities and conferences globally disseminating the importance of design in everyday life. He holds Honorary Doctorates from the OCAD, Toronto and Corcoran College of Art & Design, Washington. Karim has been featured in magazines and books including Time, Vogue, Esquire, GQ, Wallpaper, and countless more.

KARIM RASHIDkarim rashid

MANIFESTO

Today poetic design is based on a plethora of complex criteria: human experience, social behaviors, global, economic and political issues, physical and mental interaction, form, vision, and a rigorous understanding and desire for contemporary culture. Manufacturing is based on another collective group of criteria: capital investment, market share, production ease, dissemination, growth, distribution, maintenance, service, performance, quality, ecological issues and sustainability. The combination of these factors shape our objects, inform our forms, our physical space, visual culture and our contemporary human experience. These quantitative constructs shape business, identity, brand and value. This is the business of beauty. Every business should be completely concerned with beauty – it is after all a collective human need.

I believe that we could be living in an entirely different world – one that is full of real contemporary inspiring objects, spaces, places, worlds, spirits and experiences. Design has been the cultural shaper of our world from the start. We have designed systems, cities, and commodities. We have addressed the world’s problems. Now design is not about solving problems, but about a rigorous beautification of our built environments. Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally. My real desire is to see people live in the modus of our time, to participate in the contemporary world, and to release themselves from nostalgia, antiquated traditions, old rituals, kitsch and the meaningless. We should be conscious and attune with this world in this moment. If human nature is to live in the past – to change the world is to change human nature.

http://www.karimrashid.com/index.html

Contact me for more informations:

http://www.adrianasassoon.me

adrisass@gmail.com