“Any damn fool can put a deal, but it takes genius, faith, and perseverance to create a brand”

David Ogily

“Your premium brand better be delivering something special or it’s not going to get the business”

Warren Buffet

” Well -managed brands live on, only bad brand managers die ”

George Bull

” Brand loyalty is very much like an union. It has layers and a core. The core is the user who will stick you until the very end. ”

Edwin Artzt

” I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I down a glass of extra strong lager. I am handsome, I say, as I don my Levi’s jeans”.

John Kay

” TODAY BRANDS ARE EVERYTHING, AND ALL KINDS OF PRODUCTS AND SERVICES- FROM ACCOUNTING FIRMS TO SNEAKER MAKERS TO RESTAURANTS- ARE FIGURING OUT HOW TO TRANSCEND THE NARROW BOUNDARIES OF THEIR CATEGORIES AND BECOME A BRAND SURRROUNDED by A TOMMY HILFIGER- like BUZZ ”

Tom Peters

” The only place where success comes before work, is the dictionary ”

Vidal Sassoon

” Our work is the reflection of our image”

Adriana Sassoon

” The world is getting green , Green Tangerine”

Adriana Sassoon

” Our body is our inner Temple of beauty, Let’s cultivate it”

Adriana Sassoon