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SOJOURN IN GREENWICH

sojourn hair care

 Scene … Elan Sassoon, son of legendary hair stylist Vidal Sassoon, was seen at Carlo & Co. hair salon in the Whole Foods shopping center in Greenwich recently with his wife and two children. Sassoon was demonstrating his new hair care line “Sojourn” that is sold at the salon.

Carlo & Co Salon

70 E Putnam Av
Greenwich, CT, 06830 – Phone: (203) 869-2300

THE DISH: For the full article click below:
http://www.stamfordadvocate.com/news/article/THE-DISH-Meeting-of-the-Mets-in-Stamford-685117.php

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sojourn beauty  SOJOURN CANADA

Sojourn: The perfect protein and pH balance for your hair!

 by Carole Lemire

Every single aspect of Soho had hours and hours of thought and planning put into it and choosing our retail product line was not any different.   From the day that we decided to open Soho, I new we had to find the best hair care products in the world for our clients.  My sister and I literally spent weeks searching and sent hundreds of emails to product companies around the globe.  We were fortunate to stumble upon Sojourn, a brand new product line that at the time was not yet even available in Canada.  After reading about the product line and speaking with the Sojourn chemist, I knew we had to have it.

The qualification process to carry the product was not easy, but I’m so proud to say that we are the very first salon in Canada (and to our knowledge still the only) to carry Sojourn!

After 14 years in the hair industry, I have the opportunity to use and educate clients on just about every single kind of hair care product under the moon. I have NEVER used anything like Sojourn. Our clients are raving about it and we’ve had a difficult time keeping it on the shelves. There is not a day that goes by that a client does not jump out of their seat with excitement from the way that their hair feels after using Sojourn.

Elan Sassoon is the man behind Sojourn, his father, Vidal Sassoon, is the best-known hair stylist in the world. With years of knowledge, experience and influence in the hair industry, Soho clients now get to experience the ultimate in fine hair care.  The 15 products, which clearly list the pH range of 4.5 to 5.5 on the front of the bottle, are made with Keratin protein, the exact same protein found in human hair. This is what makes Sojourn so special.  The only way to fix dry and damaged hair is to replace the lost Keratin. The majority of hair care products are not infused with Keratin because of the protein’s cost.  It is common to hear product manufacturers talk about soy protein, a cheap alternative to Keratin and truly just another marketing ploy. Every single one of the Sojourn products has Keratin cashmere protein that rebuilds, moisturizes, conditions and protects.

Sojourn contains cystine amino acid (which is what your hair cuticle is made of), which is one of the main building blocks of the Keratin complex. The combination of Keratin cashmere and cystine amino acid prevents hair breakage and split ends.  The products are 100 percent biodegradable with a net-zero environmental impact, and contain no sulfates (which are drying, harsh for the hair, cause eye irritation, allergic reactions, and hair loss) formaldehyde (which is a toxic chemical), denatured alcohol (which causes the hair cuticle to become rough and end up drying out the hair), parabens, (preservatives added to beauty products to keep them from growing bacteria and to increase their shelf life), salt (which has the effect of thickening the mixture, and is added to each batch in the amount needed to raise the viscosity to a specified level) or artificial colors or dyes.

Please check your shampoo, conditioner and styling products. Check to see if the products have a pH level of 4.5 to 5.5, that’s the natural pH of your hair and that’s what all products should be at. If the pH is not 4.5-5.5 on the bottle, saying the product is pH balanced means nothing; it could be balanced at a 9 or even a 10.

So why should you care?

After a colour or highlights, the hair’s pH can be a 9, 10, or 11, to open the cuticle, the color molecule is added into your hair, and then the colourist brings the pH back down to a 4.5 to 5.5 range to close the cuticle. You spend $130+ on colour and the next day you wash your color out because your products don’t fall in the pH range of 4.5-5.5, which keeps your cuticle closed.

These are just a few reasons to use Sojourn. If you are a client of Soho and are using Sojourn, we’d love to hear your comments below!  If you would like to learn more visit the website at www.SojournBeauty.com.  To watch a great interview with Elan Sassoon click here. 
Thank you for reading!

Carole Lemire
Sohohair.ca
Soho Facebook Page

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VIDAL AUTOBIOGRAPHY

Product Description

Vidal Sassoon’s extraordinary life has taken him from an impoverished East End childhood to global fame. The father of modern hairdressing, his slick sharp cutting took the fashion world by storm and reinvented the hairdressers’ art. Before Vidal Sassoon, a trip to the hairdressers meant a shampoo and set or a stiffly lacquered up-do that would last a week – or more. After Vidal Sassoon, hair was sleek, smooth and very, very stylish. Along with his lifelong friend and partner in style, Mary Quant, who he first met in 1957 and who to this day sports a Sassoon-style geometric bob, he styled the 1960s. As memorable as the mini – be it car or skirt – he is one of the few people who can genuinely be described as iconic. His memoirs are as rich in anecdote as one might hope and full of surprising and often moving stories of his early life – his time at the Spanish & Portuguese Jewish Orphanage in Maida Vale, fighting Fascists in London’s East End and fighting in the army of the fledgling state of Israel in the late Forties. And then there’s the extraordinary career, during which he cut the hair of everyone who was anyone, launched salons all over the world, founded the hairdressing school that still bears his name and became a global brand, with Vidal Sassoon products on all our bathroom shelves.

About the Author

Vidal Sassoon was born in London in 1928. He began his hairdressing career as an apprentice during the Second World War. Today, his name is still associated with the salons and the hairdressing schools he founded in the 1960s. He lives in London and Beverley Hills and in 2009 he was made a CBE in the Queen’s Birthday Honours.
Description
  • Hardcover: 456 pages
  • Publisher: Macmillan (September 3, 2010)
  • Language: English
  • ISBN-10: 0230746896
  • ISBN-13: 978-0230746893
  • Product Dimensions: 9.2 x 6.4 x 1.5 inches
  • Shipping Weight: 1.5 pounds

    • Family Archive.

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    COSMETICS

    What’s so fab about eco-friendly makeup? Mineral makeup is made from naturally occurring minerals like iron oxides, mica powder and titanium dioxide. This means that the ingredients you are slathering on your face on a daily basis come straight from the earth, not from some chemist’s lab. Even better than liquid foundation that is usually sticky and messy, mineral eco-friendly makeup comes in an easy-to-apply powder which covers blemishes and other pesky skin problems flawlessly while still allowing it breathe. Using powder also means there are no nasty oils in your makeup, which is good news for chicks with extra sensitive skin. Mineral makeup is also less likely to clog your pores .

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    SOJOURN Vanity Fair Magazine

     

    Finding the Correct pH Balance with Elan Sassoon

     

    Elan Sasson.Go to your shower, grab your shampoo and conditioner bottles, and check to see if the products have a pH level of 4.5 to 5.5. “That’s the natural P.H. of your skin,” says Elan Sassoon, son of legendary hairstylist and businessman Vidal Sassoon, “and that’s the range hair products should have.”

    Not only is it unlikely that your shampoo and conditioner will fall into that pH range—“I don’t care what product you test on the marketplace, they all start at 6.7 and up,” Elan says—but it would also be surprising if you could find the P.H. level listed at all. But it didn’t always used to be that way.

    “Back in the 80s, every single shampoo was in the range of 4.5 to 5.5—every single one,” Elan says. He’s sitting at the glamorous Peninsula Hotel, in Midtown Manhattan, sipping a soy latte, exuding an understated, quiet cool. “And then someone said, you know, it’s too expensive to keep it in that range; you have to do double the time in the tank, add citric acid, all this stuff. So someone came up with a marketing segue: ‘pH balanced.’ Which means nothing. They started taking the pH off the bottle, saying the product is ‘pH balanced,’ but it could be balanced at a 9, a 10, whatever.”

    So why should you care?

    Let’s say you want to color your hair. A colorist raises your hair’s pH, maybe to a 9, 10, or 11, to open the cuticle. A color molecule is added into your hair, and then the colorist slams the pH back down to a 4.5 to 5.5 range to close the cuticle. You spend $300 on your treatment, and start washing the color out the day you walk out the salon door because your products don’t fall in the pH range that keeps your cuticle closed.Or, lets say your hair needs volume. Most shampoos deliver volume by raising the pH to open the cuticle, which gives you kind of a frizzy look. So not only are you losing color with the open cuticle, but you are also losing protein, which is unhealthy for your hair.“It’s absurd,” Elan says. “You don’t really think about it. It’s not talked about.”Elan is trying to change all that back and would like to educate the consumers to take care of the hair that they have with Sojourn, his new hair care line.Along with chemist Rob Guimond, Elan spent the last two years working on Sojourn, which hit shelves about four months ago. The 15 salon-only products, which clearly list the pH range—4. 5 to 5.5—on the front of the bottle when applicable, have already made their way into more than 250 salons across the United States, from New York to Los Angeles to places in between, such as Minneapolis.“I’ve always been in and around the hair industry, and one of the things that I felt was really lacking was the ability to deliver quality education in the city that the stylists actually reside in,” Elan says. “My concept is that since I grew up around all of the Sassoon educators, and a lot of them have moved on, is to put together and amazing artistic team.” So he lined up 13 superstar artistic directors who teach stylists around the country the foundation for a great haircut and healthy hair.Hair is made of Keratin protein, so the only way to fix dry, damaged hair is to replace the lost Keratin. But most products aren’t infused with Keratin because of the protein’s cost. “Everyone is putting in soy protein and this and that,” says Elan, whose expression indicates this is just another marketing ploy. “But every single one of the Sojourn products has Keratin cashmere protein.”sojourn hair

    Mizu salon’s NY and Boston locations.

    Furthermore, Sojourn contains cystine amino acid, which is one of the main building blocks of the Keratin complex. The combination of Keratin cashmere and cystine amino acid prevents hair breakage and split ends.And that’s not all. The products are also 100 percent biodegradable with a net-zero environmental impact, and contain no sulfates, formaldehyde, denatured alcohol, parabens, salt, or artificial colors or dyes—things Elan coins “junk artificial stuff.”“I think there is a lot of unfinished business in the hair industry,” he says. “There are still a lot of things going on that can be improved upon, including products and education.”Given all of the genuine transparency in his business practices, it might come as a surprise that the only thing about the product line that seems to be not out in the open is Elan’s connection to the Sassoon fame: the bottles simply say “Elan S.” on the top of the lids. (He calls his line Sojourn because it means a “journey” in French. “It is about taking responsibility for your sojourn in life,” Elan says. “Taking responsibility for the products you use.”) He’s also a partner in about six salons, including Mizu in Boston and New York. None of them bare his father’s name. He likes it like that. He’s on his own journey.“There’s this picture—I was like 10 and my dad dragging was me to shows in Poland,” Elan continues. “He would take me around quite a bit. I’ve always been in and around [the hair industry]. I dabbled in a few things after college, but I was like, Oh, forget it, and I went back in. I love it. I just love the energy of being in the salon.”

     

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     OIL SPILL

    GULF COAST – BIGGEST BOOM MOUNTAINS

    We shampoo because hair collects oil. Why should millions of pounds of absorbant, natural, renewable fiber clippings go to waste every day? Sign up it’s free & fast.

    How everybody can get involved!

    ALL salons, groomers, wool & alpaca fleece farmers, hairy individuals, & pet owners can sign up to be in our RESERVES for donations of hair, fur, fleece, feathers, nylons .

    A1) Please sign up to our database. It’s FREE and It’s FAST http://www.matteroftrust.org/programs/hairmatsinfo.html

    A2) Click here instructions how to send hair.http://www.matteroftrust.org/programs/hairmatsinfo.html

    B) Click on activation link, login and see How This Works.

    C) As of May 23, 2010 all new sign ups will be in the RESERVES. We ask you all to collect and keep 1 box ready to go. We currently have enough fiber on its way and in the warehouses. WE DO NEED MORE RECYCLED NYLONS. We will alert everyone when we clear out space for more hair, fur & fleece.

    Thousands of boxes of hair, fur, fleece, feathers and nylons are coming in now by drop-offs and by USPS, FED EX, UPS from every city in North America. Even from donors in UK, France, Spain, Germany, Mexico, Australia, New Zealand, Japan, China and Brazil… Everyone wants to make this happen!

    Together we are all orchestrating an international natural fiber recycling MOBILIZATION!

    Booms are being made all along the Gulf Coast. And municipalities from all over are contacting us about how to set up collection and boom storage for the other 2,600 smaller spills on average every year!

    Matter of Trust’s OTHER PROGRAMS

    www.GreenEnergyMillions.org.

    http://pictureearth.org/

    While watching the coverage of the infamous Exxon Valdez oil spill in 1989, hair stylist Phil McCrory was struck by how rapidly otters’ fur absorbed oil. He soon began testing how much oil he could absorb with the cast-off clippings from his salon, and voilà, the Oil Spill Hair Mat was created. McCrory teamed up with the environmentally-driven fiscal sponsor Matter of Trust, and set up shop in a San Francis warehouse. Following the hair mat’s inception in 2000, thousands of hair salons now donate their excess hair to Matter of Trust to be recycled into absorbent mats. And with salons collecting on average one pound a day, that’s a lot of hair mats.

     http://www.matteroftrust.org/index.html