Hair Heir Elan Sassoon: I Want to Continue Dad Vidal’s Legacy

sojourn beauty, sojourn hair care

The son of Vidal Sassoon, heir to his famous father’s hairdressing empire, told Niteside he wants to continue the legacy begun by his business-minded dad.

“I want to finish what he started,” Elan Sassoon, American University grad, told Niteside. “I have decided to continue where my father left off. I have made it my mission to deliver the best cutting education in the world and bring it to the cities that we have launched [product line] Sojourn in.”

The elder Sassoon, 82, is currently touring Scotland on a book tour. Elan is launching his product line, Sojourn, in March in the D.C. area.  After a stint in the film business, Sassoon began following in his father’s footsteps.

Elan has big shoes to fill: “He used to tell me how difficult his childhood was growing up in the orphanage in London and during World War II,” he said.

“My father is incredibly honest and always has been. He has helped many people in his life.” Elan Sassoon

CNBC Washington: For the full article click bellow:


sojourn hair care

 Scene … Elan Sassoon, son of legendary hair stylist Vidal Sassoon, was seen at Carlo & Co. hair salon in the Whole Foods shopping center in Greenwich recently with his wife and two children. Sassoon was demonstrating his new hair care line “Sojourn” that is sold at the salon.

Carlo & Co Salon

70 E Putnam Av
Greenwich, CT, 06830 – Phone: (203) 869-2300

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SOJOURN by Elan S.




by Heather Bouzan  

In case you haven’t caught on by now, the cosmetics industry isn’t just a pretty face: there are some serious chemistry brains behind your favorite volumizing mousse or age-defying foundation. But lately, we’ve been noticing beauty brands truly embracing the science-nerd side of their products instead of hiding it behind some prettily packaged gimmick or another. We, for one, are fans of this smarter side of the beauty biz – and of the industry’s recognition that its consumers know the difference between a wishful-thinking “miracle” cure and a product that actually does as it promises.More than anything, though, we love that so much of this pragmatic, results-based beauty comes with a Bostonian stamp of approval. The latest? Sojourn, a haircare line backed by the cachet of co-founder Elan Sassoon, hits shelves in early April. Available locally at Sassoon’s salon Mizu (Mandarin Oriental Hotel, 776 Boylston Street, Boston, 617.585.6498), Sojourn promotes the idea of “positive chemistry,” a concept Sassoon and his team arrived at by studying hair at its optimum natural state. Led by director of chemistry Rob Guimond, the group identified pH as a major factor in hair strength and structure; altered levels caused by environmental factors or chemical processes like hair coloring can cause locks to fade, break, or dry out. With that in mind, each Sojourn product is formulated in hair’s optimum pH range, 4.5 to 5.5.

Another factor Sojourn takes into account is one of hair’s natural building blocks: keratin. Incorporated into each product in the line, Sojourn’s Keratin Cashmere Protein works to moisturize the hair cuticle from the inside out, preventing split ends and other breakage. And if all that isn’t enough, the line is also 100% biodegradable and free of parabens, formaldehyde, sulfates, and artificial dyes and colors.

The collection itself is an ambitious one, especially for an initial launch, but we admire the way it covers all the bases. Product is divided into four color-coded subcategories – Moisture, Smooth, Volume, and Colour Preserve (their “u,” not ours) – each helmed by a targeted shampoo ($25/300 mL, $46/1 L) and conditioner ($26-$28/300 mL, $48-$52/1 L). The line’s 15 debut products range from a Sculpting Taffy ($20/150 mL), to a Leave-In Detangler ($22/250 mL), to a Monoi Oil Hair Treatment ($26/50 mL), all of which can be mixed and matched according to need and hair type.

Jumping at the chance to try Sojourn on our own heads, we snagged test samples from within each of the four groupings. Our standout favorite was the Moisture Shampoo ($25/300 mL, $46/1 L). We’d been using a drugstore brand between salon appointments, and the difference once we lathered up was clear: our hair was so soft and smooth after rinsing, we hardly felt the need for conditioner. The long-term effects of the Thermal Protection Straightener ($24/250 mL) are still to be seen, but we loved that even a healthy application didn’t leave us feeling like total greaseballs. Coupling it with with Sojourn’s Serum Smooth ($24/150 mL), we went sleek and frizz-free for a full day. And since we’re not much for gel ourselves, we had a friend slick the Wet/Dry Volume Gel ($16/150 mL) into his bedhead on a no-shower morning. He was all for its lack of stickiness, and we loved that it didn’t give off the cheesy shine that some gels can. The product scents, too, were fantastic across the board.

All said and done, the line is a debut to be commended – though we wouldn’t expect anything less from the man behind one of the city’s most tony salons. And, of course, there’s that last name of his to raise the standards even higher.



Positive Chemistry!

Elan Sassoon  son of famed Vidal Sassoon is launching his line of hair care….Sojourn by elan s.

Adriana Sassoon & Elan Sassoon

Elan Sassoon is also Owner of Mizu salons in  New York and Boston.

Elan Sassoon's New Haircare line, Sojourn. Sojourn Shampoo Moisture: All I have to say about this shampoo is that after applying and lathering it through my hair, it felt so moisturized I didn’t think I needed any conditioner to accompany it! The shampoo smells wonderful – with a hint of citrus. It left my hair healthy-looking and silky soft to the touch. I can definitely understand the power of the exclusive Keratin Cashmere Protein they use in this product – it does leave your hair permanently conditioned.Sojourn Conditioner Moisture: Okay…so I know I just said that I didn’t necessarily need the conditioner after the shampoo, but I used it anyways—and guess what, my hair was even MORE moisturized. I used both the shampoo and the conditioner first thing in the morning right after I woke up. My ‘bed head’ hair had tangles galore. After using this conditioner my hair felt as if I brushed them all out. On the bottle it advises you to leave the product in for two to three minutes (so it acts more like a deep conditioner). I saw a result after one minute.
Conditioner Moisture, Texture Molding Paste, Shampoo Moisture, Monoi Oil

Sojourn Monoi Oil:

In other words. Wonder oil. It’s an ultra-light yet deep conditioning treatment specially formulated for chemically treated, dry, frizzy or environmentally damaged hair. This hydrating oil absorbs almost instantly and it doesn’t leave any residue or build up. When you first apply it, you can feel it in the hair. After about 15 minutes you can’t even tell it’s there. Hair feels a lot softer after this product.

Sojourn Texture Molding Paste: This paste has a thicker texture than the taffy, so it enables you to add a little more definition to any cut or style. You can use this product to create soft and loose curls or to stand hair straight up.

Sojourn Leave-in Detangler: it’s good to use for a little extra moisture and for tangle-protection! Comb this product through with a large toothcomb, and know that it can be used alone or before applying products.

 Elan Sassoon's New Haircare line, Sojourn. Sojourn Shampoo Colour Preserve: This is formulated with a potent plant-derived UV inhibitor for maximum protection against environmental free radical damage caused by UV light. The low pH locks in color and prevents premature fading for richer, vibrant, longer lasting color and shine.A few years ago, I dyed my hair a purple–maroon color. Since I was a lifeguard at that time I had no choice but to bake in the sun pretty much every day. After all that sun, my hair turned orange and definitely did not resemble its original color. Sounds like this product would have solved that problem…Sojourn Conditioner Colour Preserve: This product provides extra UV protection for colored, chemically treated hair as well as hair that has been overexposed to the harsh effects of heat, wind and the sun. Works just like Sojourn Moisture Conditioner.
Conditioner Colour Preserve, Sculpting Taffy, Shampoo Colour Preserve, Thermal Protection Straightener

Sojourn Sculpting Taffy:
I used a small amount on my hair while it was dry (you can use it on wet hair too). It added a little texture/separation to my layers and smells marvelous — like roses! This is an all-in-one sculpting tool that gives extra hold, shine and protection to long, short, or in-between styles. Contains maracuja oil, so it fortifies hair as it styles.

Sojourn Thermal Protection Straightener: I found this is a useful product. I have used it for the past week before I straighten my hair with a flatiron. In any situation, you should apply it BEFORE applying heat on dry hair. I sprayed it on my hair from roots to ends, one section at a time for maximum protection and moisture.

Sojourn Wet/Dry Volume Gel: I took about a quarter amount of this gel and applied it at the ends to my roots. It left my hair weightless and soft. After blow-drying my hair it was like Va-Voom Volume! It works also in dry hair for a more piece-y look.So what was my favorite aspect about the entire collection besides the healthy effect it had on my hair? The scent. Floral, Herbal, Citrus…I got a surprise from ever bottle I opened. Trying out Sojourn was definitely a pleasant experience.  Elan Sassoon's New Haircare line, Sojourn.
 Modern Salon by Lauren Salapatek Shampoo Volume, Wet/Dry Volume Gel, Conditioner Volume