SOJOURN THREE GENERATIONS
Hair Heir Elan Sassoon: I Want to Continue Dad Vidal’s Legacy
The son of Vidal Sassoon, heir to his famous father’s hairdressing empire, told Niteside he wants to continue the legacy begun by his business-minded dad.
“I want to finish what he started,” Elan Sassoon, American University grad, told Niteside. “I have decided to continue where my father left off. I have made it my mission to deliver the best cutting education in the world and bring it to the cities that we have launched [product line] Sojourn in.”
The elder Sassoon, 82, is currently touring Scotland on a book tour. Elan is launching his product line, Sojourn, in March in the D.C. area. After a stint in the film business, Sassoon began following in his father’s footsteps.
Elan has big shoes to fill: “He used to tell me how difficult his childhood was growing up in the orphanage in London and during World War II,” he said.
“My father is incredibly honest and always has been. He has helped many people in his life.” Elan Sassoon
SOJOURN IN GREENWICH
Scene … Elan Sassoon, son of legendary hair stylist Vidal Sassoon, was seen at Carlo & Co. hair salon in the Whole Foods shopping center in Greenwich recently with his wife and two children. Sassoon was demonstrating his new hair care line “Sojourn” that is sold at the salon.
Carlo & Co Salon
70 E Putnam Av
Greenwich, CT, 06830 – Phone: (203) 869-2300
THE DISH: For the full article click below:
SOJOURN – STUFF MAGAZINE
SOJOURN by Elan S.
Another factor Sojourn takes into account is one of hair’s natural building blocks: keratin. Incorporated into each product in the line, Sojourn’s Keratin Cashmere Protein works to moisturize the hair cuticle from the inside out, preventing split ends and other breakage. And if all that isn’t enough, the line is also 100% biodegradable and free of parabens, formaldehyde, sulfates, and artificial dyes and colors.
The collection itself is an ambitious one, especially for an initial launch, but we admire the way it covers all the bases. Product is divided into four color-coded subcategories – Moisture, Smooth, Volume, and Colour Preserve (their “u,” not ours) – each helmed by a targeted shampoo ($25/300 mL, $46/1 L) and conditioner ($26-$28/300 mL, $48-$52/1 L). The line’s 15 debut products range from a Sculpting Taffy ($20/150 mL), to a Leave-In Detangler ($22/250 mL), to a Monoi Oil Hair Treatment ($26/50 mL), all of which can be mixed and matched according to need and hair type.
Jumping at the chance to try Sojourn on our own heads, we snagged test samples from within each of the four groupings. Our standout favorite was the Moisture Shampoo ($25/300 mL, $46/1 L). We’d been using a drugstore brand between salon appointments, and the difference once we lathered up was clear: our hair was so soft and smooth after rinsing, we hardly felt the need for conditioner. The long-term effects of the Thermal Protection Straightener ($24/250 mL) are still to be seen, but we loved that even a healthy application didn’t leave us feeling like total greaseballs. Coupling it with with Sojourn’s Serum Smooth ($24/150 mL), we went sleek and frizz-free for a full day. And since we’re not much for gel ourselves, we had a friend slick the Wet/Dry Volume Gel ($16/150 mL) into his bedhead on a no-shower morning. He was all for its lack of stickiness, and we loved that it didn’t give off the cheesy shine that some gels can. The product scents, too, were fantastic across the board.
All said and done, the line is a debut to be commended – though we wouldn’t expect anything less from the man behind one of the city’s most tony salons. And, of course, there’s that last name of his to raise the standards even higher.
SOJOURN by ELAN SASSOON
Elan Sassoon son of famed Vidal Sassoon is launching his line of hair care….Sojourn by elan s.
Adriana Sassoon & Elan Sassoon
Elan Sassoon is also Owner of Mizu salons in New York and Boston.
Sojourn Monoi Oil:
In other words. Wonder oil. It’s an ultra-light yet deep conditioning treatment specially formulated for chemically treated, dry, frizzy or environmentally damaged hair. This hydrating oil absorbs almost instantly and it doesn’t leave any residue or build up. When you first apply it, you can feel it in the hair. After about 15 minutes you can’t even tell it’s there. Hair feels a lot softer after this product.
Sojourn Texture Molding Paste: This paste has a thicker texture than the taffy, so it enables you to add a little more definition to any cut or style. You can use this product to create soft and loose curls or to stand hair straight up.
Sojourn Leave-in Detangler: it’s good to use for a little extra moisture and for tangle-protection! Comb this product through with a large toothcomb, and know that it can be used alone or before applying products.
Sojourn Sculpting Taffy: I used a small amount on my hair while it was dry (you can use it on wet hair too). It added a little texture/separation to my layers and smells marvelous — like roses! This is an all-in-one sculpting tool that gives extra hold, shine and protection to long, short, or in-between styles. Contains maracuja oil, so it fortifies hair as it styles.
Sojourn Thermal Protection Straightener: I found this is a useful product. I have used it for the past week before I straighten my hair with a flatiron. In any situation, you should apply it BEFORE applying heat on dry hair. I sprayed it on my hair from roots to ends, one section at a time for maximum protection and moisture.