The number 5 is the most dynamic and energetic of all the single-digit numbers. It is unpredictable, always in motion and constantly in need of change.
Although it is molded from an almost equal mix of masculine and feminine qualities, in general the 5 is slightly more feminine albeit a daring, tomboyish kind of feminine, with nothing demure or submissive about her. suitable career until she has tried a number of different jobs, many of them lasting barely long enough to warrant a full paycheck, especially if there is any kind of routine involved; boredom sets in almost immediately and the 5 simply cannot put up with anything predictable or repetitive. But again, the 5 will surprise her friends and family once she does find her niche, usually after age 30, as her focus, energy and quick mind help her scramble up the ladder faster and with less apparent effort than anyone else. Many 5 take up careers that require travel or otherwise offer a change of environment regularly, becoming tour guides, salespeople, small business owners, independent consultants, lawyers and so forth. On the negative side, she can be selfish, thoughtless and irresponsible. She rarely considers the future beyond tomorrow or next week, and worrying is not in her nature. She tends to procrastinate and can be unreliable. However, the most common downfall for the 5 is a tendency to experiment with sex, drugs, alcohol and other weaknesses of the flesh. A desire for instant gratification can be her downfall; add to that a sense of invulnerability, lack of discipline and restraint, and you have a recipe for disaster.
A WOMAN. A DESTINY. A PERFUME. Created by Gabrielle Chanel to be the ultimate in femininity, N°5 has cast a spell on millions of women — and men — around the world. Inimitably luxurious and infinitely seductive, its legend lives, each year adding to its mystery, its depth, its desirability. View the new N°5 film, directed by Baz Luhrmann and starring Gisele Bündchen. Soundtrack: “You’re the One That I Want,” performed by Lo-Fang. To BUY direct: http://www.1800perfumesmayoreo.com/detalle.php?prod=591
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
Coco Chanel launched her first perfume, Chanel No. 5, which was the first to feature a designer’s name.
A Fashion Machine
“No. 5, now priced at about $260 an ounce.”
Each 30-milliliter bottle of Chanel No. 5 is packed with the essence of a thousand jasmine flowers, the fragrance of a dozen May roses from Grasse and a heaping dose of aldehydes, the molecules that early on gave the scent its modern edge.
With its rich golden hue, art deco–inspired bottle, and timeless, musky scent, Chanel No. 5 is the world’s bestselling perfume. Reverently known among industry insiders as le monstre—the monster—it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers?
The Secret of Chanel No. 5 is Tilar J. Mazzeo’s far-ranging and fascinating search beyond the stuff of legend to uncover the full story of No. 5’s creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel’s flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home.
A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5.
THE SECRET OF CHANEL NO. 5
The Intimate History of the World’s Most Famous Perfume
By Tilar J. Mazzeo
Illustrated. 281 pp. Harper/HarperCollins Publishers. $25.99.