Boston Elites Get Made Up at Mizu Salon!



Elan & Adriana Sassoon


Things got hot this past Saturday in Boston as Elites made their way to Mizu Salon in the Mandarin Oriental Hotel for an evening of beautification, bevvies, bites and beats!

Upon entrance to the sleek, modern space at Mizu, Elites had the chance to watch a transformation of our makeover contest winners Anna F, Orly M and Deepa C. Check out the before photos of our gals:

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While the makeovers were taking place, Elites were treated to complimentary blowouts, hairstyles and makeup consultations with the Mizu staff and our friends at Sephora! On hand to provide a little liquid love for the event was local liquor purveyors Berkshire Mountain Distillers, serving up their signature cocktail, The Ice Pick, along with cupfuls of their delicious vodka, gin and rum! And with bartenders on hand from Drinkmaster Bartending School, the cocktails were consistently flowing! All the while, the makeovers were in progress:


Jenny N found herself loving the spread of pate and cheese provided by Sel de la Terre on Boylston Street, and cupcakes from Sugar in West Roxbury were designer for sure, with flavors like Cotton Candy, Milky Way, Pistachio, Chocolate Peanut Butter and ELEVEN more varieties of cupcakes!


Throughout the night, Andy from Wicked Good Records kept the music pumping and the mood elevated with his selection of funk, soul and dance music. Sara S was definitely loving his remix of Brittany Spears! And if that weren’t enough, Boston Photobooth was in the house, giving Elites the chance to get cute behind the curtain in their old-school style photobooth. The best part? Pics were printed on the spot and everyone took home their very own photos! And you check them all out here!


Our raffle winners Becki W, Susan J, John L and lucky plus-one Kaitlyn Z snagged tickets to Wine Riot, and Blair H‘s better half, also known as Lauren S, took home a pair of tickets to Cochon 555!


If you’re looking for photographic evidence of all the fun, check out pics posted by Trish F and the official photos snapped by Nathan E. And of course, if you’d like to add your own thoughts, jot down a few choice words here

And those makeovers? Check out the gorgeous results:





Until we meet again, Boston!

Cheers,Leighann F

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After an aborted start as an email recommendation service, Yelp launched its namesake web site into the San Francisco market in October 2004 under the direction of founders Jeremy Stoppelman and Russel Simmons, both of whom were early software engineering employees at PayPal. The company received $6 million in early funding from venture capital firms Mission Street, led by another former Paypal-er Max Levchin, and Bessemer Venture Partners. Additional investments were made in the amounts of $10 million by Benchmark Capital in 2006 and $15 million by DAG Ventures in 2008. Yelp expanded from its San Francisco roots to open an east coast office in Manhattan in the first half of 2008 and by introducing a Canadian-focused version of the site in 2008. Yelp currently gets about as many pageviews as it its predecessor and closest rival, Citysearch, but is growing much faster.  Profitability is expected in 2009.

Elan Sassoon
Lessons in Faith, Love and Looking Good

By: David K

According to, “Being a heterosexual male hairdresser (H.M.H.) is almost like being god.” Francoise Marie Dubonet, the infamous Courtesan de Coiffure, declared one balmy English day to an unlikely assembly of crimpers and theologians in London’s Royal Parisian Hall, circa 1916. Philosophical Platonic thoughts continue, if we hold this truth to be self-evident, then as day follows night it also follows, being an H.M.H. from London’s “swinging mod sixties” with the surname Sassoon is being god.

Stay with the logic. If your first name happens to be Elan, as in panache, and your surname Sassoon, with the charm of your handsome father and looks from your charming and heavenly mother, then reason follows, YOU must be the prodigal son of god returneth home to Salonville, U.S.A..

Say Amen. Praise the Lord.
There’s only one slight blemish in the logic, one fine print detail omitted. The son of the father is only a heterosexual male H.M.; fact is Elan is not a hairdresser. Therefore, the common sense of it breaks down; the son needs a brand new bag and baby needs a new pair of shoes.

All homage, spirituality, ridiculosity and religiousity aside, as East Coast Director of Klinger Advanced Aesthetics, Elan Sassoon makes good use of his pedigree and entrepreneurial wiles overseeing the chain of nationwide salons, spas, medical centers, and hairdressing talents with the knowledge, history, and thicker than blood pumping blood through his veins passed down, as folklore would have it, from the father to the son.

I, meaning me, your humble narrator, became a haircutter for among other travel and financial motives to meet girls, chicks, women, broads, birds, dames, and ladies. All things being equal, though things are not equal nor are they fair, what was Elan’s raison d’être for getting into the hair and beauty game? Particularly after producing a run of successful film projects. Was it to carry on the family legacy, for the money, to meet women, or for some other more esoteric rationale?

“I enjoy producing films. My first movie ever was at Sundance and that was far out. They only take eight movies a year and we had the movie Café Society, that’s my pride and joy.” Another film, Homage, with Blythe Danner, was in the Cannes Film Festival for the Camera D’or. “We did very well with that film,” but he gets more excited about beauty than he does about profit and goes on about his gorgeous star in another of his movies, Brooklyn State of Mind, and “the drop dead gorgeous girl from Il Postino Maria Grazia Cucinotta.”

Love Lies Bleeding was with another A-List star Faye Dunaway. “That was the last film I did and then I had to make a choice. I was gone like three months, my wife couldn’t leave the country because she didn’t have her visa, and so she said to me, “Look, either you choose family or you choose your movie career.”” You can tell by the way he tells it, it was not an ultimatum and there are no regrets when he says, “So I said all right I choose family; I’m done.” Check this… I’m his wife’s hairdresser–good choice E; she’s a major babe.

“Then she said, “Good, let’s move.” And I said, cool; let’s move to Seattle. She said, “Why don’t we move to Miami?” I said, I don’t want to go to Miami; I’m going to Seattle.” His already sweet voice goes softer, “And she said, “Let’s just go look at it.” And I said, fine, you look in Seattle and I’ll go look in Miami and then we’ll make a choice.” All of a sudden a deep blue something washes over me like a romantic Tiffany Blue mist, though I’m certain he didn’t produce the new Capote. “She took me down to Cocoanut Grove, and like Coral Gables and South Miami, and y’know I was like, this is kinda cool.”

It’s at this point I inform Elan that he is but H.M. and Vidal and I are both H.M.H. –and with a tinge of a gloat explain what you have already read at the top of the story and the last thing I want to be is redundant or repeat myself over again repeatedly. He loves the H.M. designation and laughs. And I ask Elan, what have you learned from your dad?Not being a hairdresser what have you carried with you from him?

“The most valuable thing that I learned from him was surround yourself with excellent people. You surround yourself with excellent people and they will always make you look good. That was the number one thing he always told me. Bury the ego, look for the best people and you surround yourself with the best. That’s the key. Don’t always want to be the best, you know. You will be.” It makes me happy to know it was he who hired me.

The scope of his job encompasses recruiting talent to the actual physical buildings; non-stop cell phone calls, conference calls, meetings, bottom lines, and a neverending line of people needing to talk to or get next to the birthright heir to hair. “We (Klinger Advanced Aesthetics) have salons in twelve cities and I like the fact that we’re owned by Louis Vuitton.”

He loves the vision of the company. “Which is the 360 degree approach to beauty. It’s taking in everything about one’s self. Instead of just looking at the hair–it’s looking at their eyebrows, their skin, looking at all their features– it’s a whole package.” He represents, “Lots of salons will be opening around the U.S. and Europe.”


In the same way what it’s like to give birth, I’ll never know what it’s like to have such a recognizable name. How does it feel? What’s it like? He pauses and thinks thoughtfully and turns to the computer he’s been Googling his flicks and reminisces about the Faye movie. “Those were good years, um, I don’t know. As long as you take advantage of it in positive ways and not negative it can open a lot of doors for you, and you can help a lot of people. It’s hard to answer a question like that when you’ve grown up with it your whole life. I really don’t know any other way. I remember as a kid I was really shy and when I’d go to events with my mom and my dad I’d sneak in through the kitchen door of say the Beverly Wilshire Hotel at one of those black tie events instead of walking down the aisle.” He chuckles, “Going in through the back just to kind of avoid everything. Now it doesn’t bother me so much. It’s kind of nice, you know. As long as you’re grounded.”

So why did he get into the salon business? “There’s an incredible feeling, a rush, there’s an energy being around so many creative people in one place at the same time. There’s something special about being around people who want to help other people be beautiful. There’s a buzz and sense of joy.”

Given the opportunity to say one last thing and ask if there is anything he wants to say, he thoughtfully thinks and slowly says, “Peace.” A wonderful thought this holiday wartime season.