SOJOURN IN GREENWICH
Scene … Elan Sassoon, son of legendary hair stylist Vidal Sassoon, was seen at Carlo & Co. hair salon in the Whole Foods shopping center in Greenwich recently with his wife and two children. Sassoon was demonstrating his new hair care line “Sojourn” that is sold at the salon.
Carlo & Co Salon
70 E Putnam Av
Greenwich, CT, 06830 – Phone: (203) 869-2300
THE DISH: For the full article click below:
SOJOURN Vanity Fair Magazine
SOJOURN by Elan S.
SOJOURN STUFF Magazine Players Issue
Elan Sassoon, Mizu (Mandarin Oriental Hotel, 776 Boylston Street, Boston, 617.585.6498, www.mizuforhair.com)
SOJOURN – STUFF MAGAZINE
SOJOURN by Elan S.
Another factor Sojourn takes into account is one of hair’s natural building blocks: keratin. Incorporated into each product in the line, Sojourn’s Keratin Cashmere Protein works to moisturize the hair cuticle from the inside out, preventing split ends and other breakage. And if all that isn’t enough, the line is also 100% biodegradable and free of parabens, formaldehyde, sulfates, and artificial dyes and colors.
The collection itself is an ambitious one, especially for an initial launch, but we admire the way it covers all the bases. Product is divided into four color-coded subcategories – Moisture, Smooth, Volume, and Colour Preserve (their “u,” not ours) – each helmed by a targeted shampoo ($25/300 mL, $46/1 L) and conditioner ($26-$28/300 mL, $48-$52/1 L). The line’s 15 debut products range from a Sculpting Taffy ($20/150 mL), to a Leave-In Detangler ($22/250 mL), to a Monoi Oil Hair Treatment ($26/50 mL), all of which can be mixed and matched according to need and hair type.
Jumping at the chance to try Sojourn on our own heads, we snagged test samples from within each of the four groupings. Our standout favorite was the Moisture Shampoo ($25/300 mL, $46/1 L). We’d been using a drugstore brand between salon appointments, and the difference once we lathered up was clear: our hair was so soft and smooth after rinsing, we hardly felt the need for conditioner. The long-term effects of the Thermal Protection Straightener ($24/250 mL) are still to be seen, but we loved that even a healthy application didn’t leave us feeling like total greaseballs. Coupling it with with Sojourn’s Serum Smooth ($24/150 mL), we went sleek and frizz-free for a full day. And since we’re not much for gel ourselves, we had a friend slick the Wet/Dry Volume Gel ($16/150 mL) into his bedhead on a no-shower morning. He was all for its lack of stickiness, and we loved that it didn’t give off the cheesy shine that some gels can. The product scents, too, were fantastic across the board.
All said and done, the line is a debut to be commended – though we wouldn’t expect anything less from the man behind one of the city’s most tony salons. And, of course, there’s that last name of his to raise the standards even higher.