Benveniste has a unique and rich background in connecting, empowering, mobilizing and influencing youth culture. He founded StreetWise in 1997 to promote the band System Of A Down and is responsible for the company’s overarching philosophy that has established StreetWise as an award winning, premiere social marketing agency specializing in the youth market. Through his unique vision and personal tenacity, Benveniste has built a nationwide community of over 200,000 young influencers eager to participate in the brand building experience.
Benveniste began his entrepreneurial pursuits as an independent band manager through which he founded Velvet Hammer Music and Management Group, a music management company with an impressive roster of top-selling and Grammy winning artists that include System Of A Down, Deftones, and Cypress Hill. Concurrent to his role at StreetWise, Benveniste is also CEO of Velvet Hammer. Benveniste grew up in Beverly Hills, CA and is a graduate of Beverly High. He earned a Bachelors’ Degree in Communications from The University of Southern California.
System of a Down is the eponymous debut album by System of a Down, first released in 1998. The album was certified gold by the RIAA on February 2, 2000. Two years later, after the success of Toxicity, it was certified platinum.
Guitar Hero®: Aerosmith®
StreetWise designed and developed the global marketing site for Guitar Hero®: Aerosmith®. The site’s robust interface and rich motion graphics create an exciting interactive experience that captures the “larger than life” style and swagger of the band. An elevator was created to move throughout the site’s content, playing off the band’s famous hit song “Love in an Elevator,” while taking the user on a journey through the multiple venues featured in the game.
The site features a mass of dynamic content, localized in 10 languages for 14 countries around the globe. The full track list of songs playable in the game are highlighted as well as multiple behind-the-scenes videos, in-game screenshots, exclusive downloads and enough bells and whistles to make every aspiring Guitar Hero® rise to rock royalty and become “The Bad Boys of Boston!”