Photo: Maria Valentino/MCV Photo; Product Shot Via Sojourn Beauty.

Coarse And Thick Hair “I recommend not washing every day.Your natural oils will work their way down to your ends (Really! Once or twice a week is fine.). When you do shampoo, wash twice. It’s harder to get through, and really get a good scalp cleansing when there is a lot of thick hair.Sojourn Thermal Protection Straightener, $24, available at Shine .

Sojourn’s Thermal Protection Straightener is great — apply from roots to ends on wet hair. It’s lightweight, and protects the hair from the heat. Try it after air drying if you want to achieve less volume and body. A great keratin treatment would do wonders for people with coarse hair. And now Liqwid carries the non-formaldehyde Keratin that’s not bad for your health.”

*Fire-engine red hair?  Chemically-treated? The secret to long-lasting colour and treatments is Colour (white)!

When coloring hair, closing the cuticle to seal in and protect the color is a must. A lower pH scale will help with this. A slightly acidic pH (3.5-4.5) helps seal the cuticle and prevent fading. To maintain, restore hair to its natural pH level (4.5-5.5) when shampooing and conditioning. – Rob Guimond, Director of Chemistry.


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