SASSOON PROFESSIONAL HAIR BRASIL
The international team of Vidal Sassoon Academy presented the new trends in color and haircuts at the Hair Brasil Fashion Show . At the invitation of the Wella Professional, styles of the United States and London showed the boldness of the intense straight hair through the performances of Bruce Masefield, international director of the UK, Richie Rivera, US regional director of color, Don Haidl, creative director of the Chicago academy, and Jesse Mendoza, assistant director of color in Miami.
On stage the professionals presented haircuts and colorings and explained step by step how to reach the ideal result following the 2012 Hot Rod collection trends . The show was based on the fusion of color with the haircut, where one complements the other, in strong and striking looks. The light colors and short haircuts, super straight hair are highlighted in this collection. The black hair also appears in short and straight cuts or short and wavy.
Partnership with UNICEF
During the show, the project “Making Waves” – a partnership between UNICEF and Wella Professionals was presented. For Sylvie Moreau, marketing manager of Global by Wella Professionals, “the objective is to transform the lives of adolescents and youth in need, providing opportunities for development through an educational program with emphasis on strengthening skills, attitudes and knowledge important to their upbringing” . The program started in Brazil in 2011 and will be expanded to other countries.