Copyright © 2009  ADRIANA SASSOON             .All Rights Reserved.


Adriana Sassoon has a unique background in fashion and beauty and is one of those rare people – whether behind the scenes or in front of the camera- that achieves what she sets out to accomplish. At age thirteen, an age at which a young person’s ideas are still fluid, she knew she had a particular fondness for the classical disciplines. She was already flirting with fashion working as a top model for Elite Model Management where her beauty appeared in countless magazine advertisements, fashion shows, and television commercials.

From her native Sao Paulo, Brazil, Adriana graduated “The Ecole des Beaux’s- Arts” with her first degree in Industrial Design before arriving in the United States where she received a second degree in Interior Design from the FIDM Los Angeles.

Adriana, who is fluent in Portuguese, Spanish, French and English, has an elite work history.
A Docent for the French Trade Commission Exhibition “Les Paris des Createurs”.
Adriana always kept a close eye on fashion. “I pick up on its vibrations”.  Adriana embarks into the realm of fashion accessories as she proudly introduces her latest project.
The creation of “Adriana Sassoon Handbags” is a supported idea by her family and friends.
Adriana Sassoon has a Handbag Company with the focus in Minimalist Design. The main ingredient is to help a Charity founded by her father and mentor as well as charities that work with children of developing countries”….  .
“If I can make a difference by doing what I love and being able to help others in need, what a marvelous accomplishment!

A Celebration of the Vienna 1900 Painters.


   Copyright © 2009  ADRIANA SASSOON             .All Rights Reserved.  

 The collection created by Adriana Sassoon Scarf Handbags was inspired by one of the founders of the Vienna Secession association. Koloman Moser was born in Austria and became a famous architect, designer, and painter. He was a very important figure in the initiation process of the movement after joining Klimt, Schiele, and Kokoschka. The Adriana Sassoon Handbag debut Collection combines predominantly geometric features creating a rhythmical space of cubic forms in which the bags were designed. The strong contrasting colors of the flower and circular scarf patterns compliment the overall design. The ornamentation of the bags is finalized by a Swarovski broach, symbolizing the feminine figure. The Jugendstil style or Young Style (+/- 20 years) so called in Germany or otherwise known as Art nouveau in France, started at the end of the XIX century. I chose this particular style to begin my collection to celebrate the freedom we enjoy now. I am paying homage to the artists that had to fight in order to live their dreams in an age in which the Nazis closed the famous Bauhaus of Dessau. Many atrocities were done to the human race during that period and unfortunately still exist. The collection celebrates the new Parisian trend amongst boutiques, opened by architects and designers, who want more than just being able to create beautiful clothes or buildings. I would like the artistic community to be recognized by ones work and not just as a label or mere product. I think that one must protest against the so-called business individuals who purchase art and/or a craft business, and change the designs to appeal to a commercial mass market. This movement is killing branding images and any form of association with the original concept from the designer.  Through my work I would like to utilize an artistic vehicle to reiterate the rejection of the “plastic society”. The phrase “less is more” needs to truly take shape in the 21st century. The business world can work in tandem with the art world by joining forces and understanding each other’s strengths. The final creations will then take form and are better then the work we see today. The human community needs to pray for peace and protest war as the artistic movements have done in the past.

       I would like be able to communicate with my buyers and call their attention to what we all know matters in life after all. We are all human beings and must treat each other well. In starting this adventure I will be able to help other people and create a better world to live in. Every one of us has to try to make a difference. To find more information about The Vienna painters “Klimt, Schiele, Moser, & Kokoschka Vienna 1900” the “Galleries Nationales du Grand Palais” in Paris presented an exhibition. The exhibition was held October 2005 to January 2006 or can be studied online at The main sponsor was LVMH.

  Hand Bags: Made with 100% genuine leather.

ScarvesMade with  100% Viscose fabric . *

Description of Products: Design- Attention to design and up to date pieces an ever-changing collection. It isn’t just a bag it is a product with a purpose!

Purpose- The collection celebrates the new Parisian trend amongst boutiques opened by architects and designers who want more than just being able to create beautiful clothes, or buildings. To be able to be recognized by ones work not just as a label or mere product. Sassoon goes beyond Salon. –A label with the sole focus on environmental awareness.


The collectible HandbagsPlease keep in mind this is not the type of product intended to mass-produce. The Designer chose to keep it very Artesanal. Therefore the products will have a particular feel and look. The Scarf Bag is not just a standard bag. Is a Bag that by itself dresses an individual. The Scarf bag an innovative way of utilizing a Bag. You can also dress your own Bag for any occasion by changing the scarves.



Adriana Sassoon” started as a company whose principles are founded in basic human need for charity. Adriana’s main purpose is to be able to help a charity founded by her father in Brazil. A charity that has helped many children discover education and learn to survive and thrive within their own communities. Ame Amoroso has over 280 children that need constant care. Adriana prides herself in being able to help those children find a future. Adriana will also help other charities that need help in the form of product donation. The product can then be sold and the proceeds used to help that charity in need.

* A percentage of  the profit goes for the AME AMOROSO charity for each handbag sold. Web Site: 






In economics, BRIC or BRICs is an acronym that refers to the fast growing developing economies of Brazil, Russia, India, and China. The acronym was first coined and prominently used by Goldman Sachs in 2001.Goldman Sachs argued that, since they are developing rapidly, by 2050 the combined economies of the BRICs could eclipse the combined economies of the current richest countries of the world.

Goldman Sachs did not argue that the BRICs would organize themselves into an economic bloc, or a formal trading association, like the European Union has done.However, there are strong indications that the “four BRIC countries have been seeking to form a “political club” or “alliance”, and thereby converting “their growing economic power into greater geopolitical clout”. One of the recent indications was from a BRIC Summit meeting in 2008, in the Russian city of Yekaterinburg between the foreign ministers of the BRIC countries. Also in his Latin America trip Russian President Dmitry Medvedev, while visiting Brazil, met with Brazilian President Luiz Inácio Lula da Silva and agreed to visa-free travel. Medvedev has also recently made a trip to New Delhi, India to meet with Indian President Prathiba Patil and Prime Minister Manmohan Singh to discuss a nuclear deal as well as agreeing to cooperate in the spheres of finance and financial security, tourism, culture and fighting drug trafficking.

BRIC (Portuguese)

BRIC é um acrônimo criado em novembro de 2001 pelo economista Jim O’Neill, do grupo Goldman Sachs, criou o termo para designar os 4 (quatro) principais países emergentes do mundo, a saber: Brasil, Rússia, Índia e China no relatório “Building Better Global Economic Brics”. Usando as últimas projeções demográficas e modelos de acumulação de capital e crescimento de produtividade, o grupo Goldman Sachs mapeou as economias dos países BRICs até 2050. Especula-se que esses países poderão se tornar a maior força na economia mundial.

Se os resultados ocorrerem como esperado em menos de 40 anos as economias BRICs juntas poderão ser maiores que as dos G6 (Estados Unidos da América, Japão, Alemanha, Reino Unido, França e Itália) em termos de dólar americano (US$).

O estudo ressalta que cada um dos quatro enfrenta desafios diferentes para manter o crescimento na faixa desejável. Por isso, existe uma boa chance de as previsões não se concretizarem, por políticas ruins, simplesmente má sorte, ou por erro nas projeções.

Mas se os BRICs chegarem pelo menos próximos das previsões, as implicações na economia mundial serão grandes. A importância relativa dos BRICs como usina de novas demandas de crescimento e poder de gasto pode mudar mais sensível e rapidamente do que se imagina a economia mundial.

De acordo com o estudo, o grupo possuirá mais de 40% da população mundial e juntos terão um PIB de mais de 85 trilhões de dólares (US$). Esses quatro países não formam um bloco político (como a União Europeia), nem uma aliança de comércio formal (como o Mercosul e ALCA) e muito menos uma aliança militar (como a OTAN), mas formam uma aliança através de vários tratados de comércio e cooperação assinados em 2002 para alavancar seus crescimentos.

Participação dos Países

Economia dos BRICs em relação às dos G6
Relação da projeção do PIB e PIB per capita dos países BRICs e G6 até 2050.
Dentro dos BRICs haveria uma clara divisão de funções. Ao Brasil e à Rússia ficaria o papel de produtor de alimentos e produtor de petróleo respectivamente. Ambos seriam também fornecedores de matéria prima.

Os negócios de serviços e de manufatura estariam principalmente localizados na Índia e China, devido à concentração de mão-de-obra naquele e tecnologia neste.

The BRIC thesis


Rio de Janeiro, Brazil.

Goldman Sachs argues that the economic potential of Brazil, Russia, India, and China is such that they may become among the four most dominant economies by the year 2050. The thesis was proposed by Jim O’Neill, global economist at Goldman Sachs. These countries encompass over twenty-five percent of the world’s land coverage, forty percent of the world’s population and hold a combined GDP (PPP) of 15.435 trillion dollars. On almost every scale, they would be the largest entity on the global stage. These four countries are among the biggest and fastest growing Emerging Markets.

However, it is important to note that it is not the intent of Goldman Sachs to argue that these four countries are a political alliance (such as the European Union) or any formal trading association, like ASEAN. Nevertheless, they have taken steps to increase their political cooperation, mainly as a way of influencing the United States position on major trade accords, or, through the implicit threat of political cooperation, as a way of extracting political concessions from the United States, such as the proposed nuclear cooperation with India.


(2003) Dreaming with BRICs: The Path to 2050

The BRIC thesis (defended in the paper Dreaming with BRICs: The Path to 2050) recognizes that Brazil, Russia, India and China have changed their political systems to embrace global capitalism. Goldman Sachs predicts China and India, respectively, to be the dominant global suppliers of manufactured goods and services while Brazil and Russia would become similarly dominant as suppliers of raw materials. Cooperation is thus hypothesized to be a logical next step among the BRICs because Brazil and Russia together form the logical commodity suppliers to India and China. Thus, the BRICs have the potential to form a powerful economic bloc to the exclusion of the modern-day states currently of “Group of Eight” status. Brazil is dominant in soy and iron ore while Russia has enormous supplies of oil and natural gas. Goldman Sachs’ thesis thus documents how commodities, work, technology, and companies have diffused outward from the United States across the world. Following the end of the Cold War or even before, the governments comprising BRIC all initiated economic or political reforms to allow their countries to enter the world economy. In order to compete, these countries have simultaneously stressed education, foreign investment, domestic consumption, and domestic entrepreneurship. According to the study, India has the potential to grow the fastest among the four BRIC countries over the next 30 to 50 years. A major reason for this is that the decline in working age population will happen later for India and Brazil than for Russia and China.


 (2004) Follow-up report


The Goldman Sachs global economics team released a follow-up report to its initial BRIC study in 2004. The report states that in BRIC nations, the number of people with an annual income over a threshold of $3,000, will double in number within three years and reach 800 million people within a decade. This predicts a massive rise in the size of the middle class in these nations. In 2025, it is calculated that the number of people in BRIC nations earning over $15,000 may reach over 200 million. This indicates that a huge pickup in demand will not be restricted to basic goods but impact higher-priced goods as well. According to the report, first China and then a decade later India will begin to dominate the world economy. Yet despite the balance of growth, swinging so decisively towards the BRIC economies, the average wealth level of individuals in the more advanced economies will continue to far outstrip the BRIC economy average. Goldman Sachs estimates that by 2025 the income per capita in the six most populous EU countries will exceed $35,000, whereas only about 500 million people in the BRIC economies will have similar income levels.

The report also highlights India‘s great inefficiency in energy use and mentions the dramatic under-representation of these economies in the global capital markets. The report also emphasizes the enormous populations that exist within the BRIC nations, which makes it relatively easy for their aggregate wealth to eclipse the G6, while per-capita income levels remain far below the norm of today’s industrialized countries. This phenomenon, too, will affect world markets as multinational corporations will attempt to take advantage of the enormous potential markets in the BRICs by producing, for example, far cheaper automobiles and other manufactured goods affordable to the consumers within the BRICs in lieu of the luxury models that currently bring the most income to automobile manufactures. India and China have already started making their presence felt in the service and manufacturing sector respectively in the global arena. Developed economies of the world have already taken a serious note of the fact.


 (2007) Second Follow-up report

This report compiled by lead authors Tushar Poddar and Eva Yi gives insight into “India’s Rising Growth Potential”. It reveals updated projection figures attributed to the rising growth trends in India over the last four years. Goldman Sachs assert that “India’s influence on the world economy will be bigger and quicker than implied in our previously published BRICs research”. They noted significant areas of research and development, and expansion that is happening in the country, which will lead to the prosperity of the growing middle-class.

“India has 10 of the 30 fastest-growing urban areas in the world and, based on current trends, we estimate a massive 700 million people will move to cities by 2050. This will have significant implications for demand for urban infrastructure, real estate, and services.”

In the revised 2007 figures, based on increased and sustaining growth, more inflows into foreign direct investment, Goldman Sachs predicts that “from 2007 to 2020, India’s GDP per capita in US$ terms will quadruple”, and that the Indian economy will surpass the United States (in US$) by 2043. It states that the four nations as a group will overtake the G7 in 2032.

 Atualmente   (Portuguese)

Os BRIC, apesar de ainda não serem as maiores economias mundiais, já exercem grande influência, o que pode ser presenciado claramente na reunião da OMC em 2005, onde os países em desenvolvimento liderados por Brasil e Índia juntaram-se a países subdesenvolvidos para impor a retirada dos subsídios governamentais na União Européia e os Estados Unidos e a redução nas tarifas de importação e comércio nos mesmos. Alavancando assim o crescimento dos “BRICs” e outros países afetados pela pobreza.

Rússia, Índia e China já são superpotências militares, ao contrário do Brasil que ainda não apresentou momentos históricos necessários para uma corrida armamentista. Todos eles estão em processo de desenvolvimento político e econômico para se adequarem aos demais países desenvolvidos.

No futuro

Em 2050, os BRICs já seriam as maiores potências econômicas do mundo; ultrapassando assim a União Européia e o ainda em crescimento Estados Unidos da América. Se formado um bloco econômico, seria uma parceria perfeita para o sucesso extremo e a onipotência mundial.

O Brasil desempenharia o papel de país exportador agropecuário, tendo como principais produtos a soja e a carne bovina. Tudo isso seria necessário para alimentar mais de 40% da população mundial. A cana-de-açúcar também desempenharia papel fundamental na produção de combustíveis renováveis e ecologicamente corretos, como o álcool e a recente atração, o biodiesel. Além de fornecer matérias-primas essenciais a países em desenvolvimento, como o petróleo, o aço e o alumínio, que também são encontrados nos parceiros latinos, fortemente influenciados pelo Brasil, como Argentina, Venezuela, Paraguai, Uruguai e Bolívia, através do Mercosul. Mas talvez o mais importante papel do Brasil estaria em suas reservas naturais de água, na fauna e na flora, ímpares em todo o mundo, que em breve ocuparão o lugar do petróleo na lista de desejos dos líderes políticos de todos os países. O Brasil ficaria em 5º lugar no ranking das maiores economias do mundo em 2050.

A Rússia desempenharia papel parecido ao do Brasil, fornecendo matéria-prima e abasteceria a grande população dos BRICs com sua grande produção agropecuária devido à seu extenso território. Mas teria também como papel a exportação de mão-de-obra altamente qualificada e tecnologia de ponta herdadas da Guerra Fria. Além de todo seu poderio militar. Sem contar o fato de que a Rússia continuaria a ser uma importante fornecedora de hidrocarbonetos para o mundo.

A Índia terá a maior média de crescimento entre os BRICs e estima-se que em 2050 esteja no 3º lugar no ranking das economias mundiais, atrás apenas de China (em 1º) e EUA (em 2º). Com sua grande população, a indústria ficaria situada neste país, e também por ter grandes investimentos na profissionalização de sua população e investimentos em tecnologia, além de toda sua tradição nas ciências exatas. Com também grande poderio militar.

Estima-se que a China seja em 2050 a maior economia mundial, tendo como base seu acelerado crescimento econômico sustentado durante todo início do século XXI. Terá grande concentração de indústria devido à sua população e tecnologia. Também com grande poderio militar. A China se encontra atualmente num processo de transição do capitalismo de Estado para o capitalismo de mercado que já deverá estar completo em 2050, mas ainda não se sabe se o governo irá continuar totalitarista ou se a China irá evoluir completamente para um país democrático aos moldes ocidentais impostos pelos Estados Unidos após a Guerra Fria.

Nada se sabe ao certo sobre o futuro dos BRICs, pois todos os países estão vulneráveis a conflitos internos, governos corruptos e revoluções populares, mas se nada de anormal acontecer iremos presenciar o início de uma era totalmente diferente de tudo que já aconteceu ao decorrer da história das nações. O início de um mundo totalmente apolarizado, onde desapareceria por completo a idéia de “norte rico, sul pobre”. Onde todos os países se contrabalançariam. Juntos, os BRICs teriam um poder inigualável, comandados pelo dragão chinês. E quem sabe o início de uma revolução dos países africanos a fim de finalmente renascerem perante o mundo e o início de uma unificação mundial, a verdadeira globalização.

Finalmente, por conta da popularidade da teoria do banco Goldman Sachs, cogita-se ainda outras siglas, como BRIMC (Brasil, Rússia, Índia, México e China) e BRICS (Brasil, Rússia, Índia, China e África do Sul), incluindo México e África do Sul como nações com igual potencial de crescimento nas próximas décadas.