sojourn beauty  SOJOURN CANADA

Sojourn: The perfect protein and pH balance for your hair!

 by Carole Lemire

Every single aspect of Soho had hours and hours of thought and planning put into it and choosing our retail product line was not any different.   From the day that we decided to open Soho, I new we had to find the best hair care products in the world for our clients.  My sister and I literally spent weeks searching and sent hundreds of emails to product companies around the globe.  We were fortunate to stumble upon Sojourn, a brand new product line that at the time was not yet even available in Canada.  After reading about the product line and speaking with the Sojourn chemist, I knew we had to have it.

The qualification process to carry the product was not easy, but I’m so proud to say that we are the very first salon in Canada (and to our knowledge still the only) to carry Sojourn!

After 14 years in the hair industry, I have the opportunity to use and educate clients on just about every single kind of hair care product under the moon. I have NEVER used anything like Sojourn. Our clients are raving about it and we’ve had a difficult time keeping it on the shelves. There is not a day that goes by that a client does not jump out of their seat with excitement from the way that their hair feels after using Sojourn.

Elan Sassoon is the man behind Sojourn, his father, Vidal Sassoon, is the best-known hair stylist in the world. With years of knowledge, experience and influence in the hair industry, Soho clients now get to experience the ultimate in fine hair care.  The 15 products, which clearly list the pH range of 4.5 to 5.5 on the front of the bottle, are made with Keratin protein, the exact same protein found in human hair. This is what makes Sojourn so special.  The only way to fix dry and damaged hair is to replace the lost Keratin. The majority of hair care products are not infused with Keratin because of the protein’s cost.  It is common to hear product manufacturers talk about soy protein, a cheap alternative to Keratin and truly just another marketing ploy. Every single one of the Sojourn products has Keratin cashmere protein that rebuilds, moisturizes, conditions and protects.

Sojourn contains cystine amino acid (which is what your hair cuticle is made of), which is one of the main building blocks of the Keratin complex. The combination of Keratin cashmere and cystine amino acid prevents hair breakage and split ends.  The products are 100 percent biodegradable with a net-zero environmental impact, and contain no sulfates (which are drying, harsh for the hair, cause eye irritation, allergic reactions, and hair loss) formaldehyde (which is a toxic chemical), denatured alcohol (which causes the hair cuticle to become rough and end up drying out the hair), parabens, (preservatives added to beauty products to keep them from growing bacteria and to increase their shelf life), salt (which has the effect of thickening the mixture, and is added to each batch in the amount needed to raise the viscosity to a specified level) or artificial colors or dyes.

Please check your shampoo, conditioner and styling products. Check to see if the products have a pH level of 4.5 to 5.5, that’s the natural pH of your hair and that’s what all products should be at. If the pH is not 4.5-5.5 on the bottle, saying the product is pH balanced means nothing; it could be balanced at a 9 or even a 10.

So why should you care?

After a colour or highlights, the hair’s pH can be a 9, 10, or 11, to open the cuticle, the color molecule is added into your hair, and then the colourist brings the pH back down to a 4.5 to 5.5 range to close the cuticle. You spend $130+ on colour and the next day you wash your color out because your products don’t fall in the pH range of 4.5-5.5, which keeps your cuticle closed.

These are just a few reasons to use Sojourn. If you are a client of Soho and are using Sojourn, we’d love to hear your comments below!  If you would like to learn more visit the website at www.SojournBeauty.com.  To watch a great interview with Elan Sassoon click here
Thank you for reading!

Carole Lemire
Sohohair.ca
Soho Facebook Page

SOJOURN Vanity Fair Magazine

 

Finding the Correct pH Balance with Elan Sassoon

 

Elan Sasson.Go to your shower, grab your shampoo and conditioner bottles, and check to see if the products have a pH level of 4.5 to 5.5. “That’s the natural P.H. of your skin,” says Elan Sassoon, son of legendary hairstylist and businessman Vidal Sassoon, “and that’s the range hair products should have.”

Not only is it unlikely that your shampoo and conditioner will fall into that pH range—“I don’t care what product you test on the marketplace, they all start at 6.7 and up,” Elan says—but it would also be surprising if you could find the P.H. level listed at all. But it didn’t always used to be that way.

“Back in the 80s, every single shampoo was in the range of 4.5 to 5.5—every single one,” Elan says. He’s sitting at the glamorous Peninsula Hotel, in Midtown Manhattan, sipping a soy latte, exuding an understated, quiet cool. “And then someone said, you know, it’s too expensive to keep it in that range; you have to do double the time in the tank, add citric acid, all this stuff. So someone came up with a marketing segue: ‘pH balanced.’ Which means nothing. They started taking the pH off the bottle, saying the product is ‘pH balanced,’ but it could be balanced at a 9, a 10, whatever.”

So why should you care?

Let’s say you want to color your hair. A colorist raises your hair’s pH, maybe to a 9, 10, or 11, to open the cuticle. A color molecule is added into your hair, and then the colorist slams the pH back down to a 4.5 to 5.5 range to close the cuticle. You spend $300 on your treatment, and start washing the color out the day you walk out the salon door because your products don’t fall in the pH range that keeps your cuticle closed.Or, lets say your hair needs volume. Most shampoos deliver volume by raising the pH to open the cuticle, which gives you kind of a frizzy look. So not only are you losing color with the open cuticle, but you are also losing protein, which is unhealthy for your hair.“It’s absurd,” Elan says. “You don’t really think about it. It’s not talked about.”Elan is trying to change all that back and would like to educate the consumers to take care of the hair that they have with Sojourn, his new hair care line.Along with chemist Rob Guimond, Elan spent the last two years working on Sojourn, which hit shelves about four months ago. The 15 salon-only products, which clearly list the pH range—4. 5 to 5.5—on the front of the bottle when applicable, have already made their way into more than 250 salons across the United States, from New York to Los Angeles to places in between, such as Minneapolis.“I’ve always been in and around the hair industry, and one of the things that I felt was really lacking was the ability to deliver quality education in the city that the stylists actually reside in,” Elan says. “My concept is that since I grew up around all of the Sassoon educators, and a lot of them have moved on, is to put together and amazing artistic team.” So he lined up 13 superstar artistic directors who teach stylists around the country the foundation for a great haircut and healthy hair.Hair is made of Keratin protein, so the only way to fix dry, damaged hair is to replace the lost Keratin. But most products aren’t infused with Keratin because of the protein’s cost. “Everyone is putting in soy protein and this and that,” says Elan, whose expression indicates this is just another marketing ploy. “But every single one of the Sojourn products has Keratin cashmere protein.”sojourn hair

Mizu salon’s NY and Boston locations.

Furthermore, Sojourn contains cystine amino acid, which is one of the main building blocks of the Keratin complex. The combination of Keratin cashmere and cystine amino acid prevents hair breakage and split ends.And that’s not all. The products are also 100 percent biodegradable with a net-zero environmental impact, and contain no sulfates, formaldehyde, denatured alcohol, parabens, salt, or artificial colors or dyes—things Elan coins “junk artificial stuff.”“I think there is a lot of unfinished business in the hair industry,” he says. “There are still a lot of things going on that can be improved upon, including products and education.”Given all of the genuine transparency in his business practices, it might come as a surprise that the only thing about the product line that seems to be not out in the open is Elan’s connection to the Sassoon fame: the bottles simply say “Elan S.” on the top of the lids. (He calls his line Sojourn because it means a “journey” in French. “It is about taking responsibility for your sojourn in life,” Elan says. “Taking responsibility for the products you use.”) He’s also a partner in about six salons, including Mizu in Boston and New York. None of them bare his father’s name. He likes it like that. He’s on his own journey.“There’s this picture—I was like 10 and my dad dragging was me to shows in Poland,” Elan continues. “He would take me around quite a bit. I’ve always been in and around [the hair industry]. I dabbled in a few things after college, but I was like, Oh, forget it, and I went back in. I love it. I just love the energy of being in the salon.”

 

VIDAL SASSOON THE MOVIE

Vidal Sassoon is more than just a hairdresser,he’s a rock star, an artist, a craftsman who “changed the world with a pair of scissors.” With the geometric, Bauhaus inspired cuts.

 

 

 

 

 

 

 

 

 

Elan Sassoon & Adriana Sassoon N.Y.

 

 

 

 

 

 

 

 

 

Elan Sassoon & Adriana Sassoon N.Y

A fast-paced feature documentary spanning 80 years of revolution in history and culture,  Vidal Sassoon: the Movie is a true rags to riches tale, tracing Sassoon’s path from a London orphanage to international success and celebrity.Bauhaus-inspired styles and “wash and wear” philosophy quite literally changing the way women looked. The fashion, style and social revolutions of the 1960’s come alive as the design of the book and the film unfold.

Cast & Credits

World Premiere : www.vidalsassoonthemovie.com or

Sign up: http://www.facebook.com/VidalSassoonTheMovie

Primary Cast: Vidal Sassoon, Beverly Sassoon( family archives, videos, photos),Elan Sassoon,Michael Gordon, Mary Quant, Ronnie Sassoon
Director: Craig Teper
Screenwriter: Craig Teper
Producer: Michael Gordon, Jackie Gilbert Bauer
Director of Photography: Saul Gittens
Executive Producer: Jim Czarnecki
Art Director: Steve Hiett
Add’l Credit 2: Yorgo Alexopoulos
[VIDAL] | 2010 | 90 min | Feature Documentary

SOJOURN by ELAN SASSOON

Positive Chemistry!

Elan Sassoon  son of famed Vidal Sassoon is launching his line of hair care….Sojourn by elan s.

Adriana Sassoon & Elan Sassoon

Elan Sassoon is also Owner of Mizu salons in  New York and Boston.

Elan Sassoon's New Haircare line, Sojourn. Sojourn Shampoo Moisture: All I have to say about this shampoo is that after applying and lathering it through my hair, it felt so moisturized I didn’t think I needed any conditioner to accompany it! The shampoo smells wonderful – with a hint of citrus. It left my hair healthy-looking and silky soft to the touch. I can definitely understand the power of the exclusive Keratin Cashmere Protein they use in this product – it does leave your hair permanently conditioned.Sojourn Conditioner Moisture: Okay…so I know I just said that I didn’t necessarily need the conditioner after the shampoo, but I used it anyways—and guess what, my hair was even MORE moisturized. I used both the shampoo and the conditioner first thing in the morning right after I woke up. My ‘bed head’ hair had tangles galore. After using this conditioner my hair felt as if I brushed them all out. On the bottle it advises you to leave the product in for two to three minutes (so it acts more like a deep conditioner). I saw a result after one minute.
Conditioner Moisture, Texture Molding Paste, Shampoo Moisture, Monoi Oil

Sojourn Monoi Oil:

In other words. Wonder oil. It’s an ultra-light yet deep conditioning treatment specially formulated for chemically treated, dry, frizzy or environmentally damaged hair. This hydrating oil absorbs almost instantly and it doesn’t leave any residue or build up. When you first apply it, you can feel it in the hair. After about 15 minutes you can’t even tell it’s there. Hair feels a lot softer after this product.

Sojourn Texture Molding Paste: This paste has a thicker texture than the taffy, so it enables you to add a little more definition to any cut or style. You can use this product to create soft and loose curls or to stand hair straight up.

Sojourn Leave-in Detangler: it’s good to use for a little extra moisture and for tangle-protection! Comb this product through with a large toothcomb, and know that it can be used alone or before applying products.

 Elan Sassoon's New Haircare line, Sojourn. Sojourn Shampoo Colour Preserve: This is formulated with a potent plant-derived UV inhibitor for maximum protection against environmental free radical damage caused by UV light. The low pH locks in color and prevents premature fading for richer, vibrant, longer lasting color and shine.A few years ago, I dyed my hair a purple–maroon color. Since I was a lifeguard at that time I had no choice but to bake in the sun pretty much every day. After all that sun, my hair turned orange and definitely did not resemble its original color. Sounds like this product would have solved that problem…Sojourn Conditioner Colour Preserve: This product provides extra UV protection for colored, chemically treated hair as well as hair that has been overexposed to the harsh effects of heat, wind and the sun. Works just like Sojourn Moisture Conditioner.
Conditioner Colour Preserve, Sculpting Taffy, Shampoo Colour Preserve, Thermal Protection Straightener


Sojourn Sculpting Taffy:
I used a small amount on my hair while it was dry (you can use it on wet hair too). It added a little texture/separation to my layers and smells marvelous — like roses! This is an all-in-one sculpting tool that gives extra hold, shine and protection to long, short, or in-between styles. Contains maracuja oil, so it fortifies hair as it styles.

Sojourn Thermal Protection Straightener: I found this is a useful product. I have used it for the past week before I straighten my hair with a flatiron. In any situation, you should apply it BEFORE applying heat on dry hair. I sprayed it on my hair from roots to ends, one section at a time for maximum protection and moisture.

Sojourn Wet/Dry Volume Gel: I took about a quarter amount of this gel and applied it at the ends to my roots. It left my hair weightless and soft. After blow-drying my hair it was like Va-Voom Volume! It works also in dry hair for a more piece-y look.So what was my favorite aspect about the entire collection besides the healthy effect it had on my hair? The scent. Floral, Herbal, Citrus…I got a surprise from ever bottle I opened. Trying out Sojourn was definitely a pleasant experience.  Elan Sassoon's New Haircare line, Sojourn.
 Modern Salon by Lauren Salapatek Shampoo Volume, Wet/Dry Volume Gel, Conditioner Volume

http://www.sojournbeauty.com/#/press/

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