Developed and designed to be contemporary, relevant and forward thinking, Sassoon courses are delivered with passion, commitment and technical excellence. Celebrating cutting and colouring in its purest form, a Sassoon Academy education allows you to express your talent in full.


New collections developed by the International Sassoon Creative Team at the world renowned Sassoon Academy, London.

For over 60 years, the reputation of Sassoon Academy has been built on developing and providing world-class education.

When Vidal Sassoon opened his first salon at 108 Bond Street, London in 1954 the teased bouffant and beehive dominated hair fashion.

The 21st century and global recession had considerable effect on fashion trends with consumers eschewing fleeting fashion changes in favour of heritage brands with a backstory.


Underpass; Inspired by Brutalism, a style that hit its peak in the 1970s, provided an uncompromising vision; it’s stripped back and honest ‘streets in the sky’ including London’s Trellick Tower by Erno Goldfinger celebrated the sculptural form of concrete.

There is beauty in the purity of Brutalist architecture – it’s clear in its form without any applied decoration. This season, inspiration is drawn from the Brutalist city and the freedom found down in the raw concrete of its underpasses. Austere architecture is subverted by graffiti and the physicality of skaters and free runners who make the space their own.

Welcome to the New SASSOON Director of Operations 

Sassoon has announced the appointment of Stan Newton, Director of Operations for Sassoon Academy, North America. With over 30 years of experience in hair, Newton has worked with many top teams around the globe and will now support the Sassoon Education team in delivering world-class cutting and coloring education across North America.

Throughout his career, Newton has represented Sassoon and Wella Professionals around the globe at trade shows and events and has been the recipient of several awards in the Industry, including: Fellowship of British Hairdressing Image of the Year in 2008, the British Hairdressing Awards Creative Team of the Year and 2011 Hall of Fame Award. He has also worked with the rock band Radiohead and celebrity singers and sisters, Kylie and Dannii Minogue.

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“Nature brings to every time and season some beauties of its own.” — Charles Dickens


Franz Ströher

 It’s the 1880, the days of the German Empire, and an ambitious 25-year-old hairdresser Franz Ströher starts his own business. He makes wigs and hairpieces that adorn the heads of the fashion-conscious of the time. His breakthrough product is a revolutionary invention called the Tullemoid Waterproof. Demand becomes high, as this is the first product to both waterproof and secure the wig. It goes on to be a best-seller and in 1904, Ströher sets up his first factory in the East German town of Rothenkirchen (Saxony). For the next twenty years, Ströher’s business thrives. Innovation and vision are what the company was founded on. These values remain inherent today.

The Sixties

A decade of experimentation and expression with people changing their hairstyles more frequently than ever. Wella recognizes this consumer trend and launches Wella Privat. The range is available to buy in salons, enabling clients to take professional hair-care products home for the first time. This marks the birth of Wella’s OTC business. Throughout this era of iconic style, Wella provides inspiration to salons and hairdressers around the world by taking centre stage at many international hairdressing events. Investment in research and development continues. The company begins trading in Japan, New Zealand, Mexico and Iran. Wella is chosen as an exclusive supplier to the Olympic Games.

I love this product. Smell so good. I used to go to the Vidal Sassoon Salon on Rodeo Dr and get some Wella .

Wella. Passionnément professionnelle.