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The geometric abstraction of Russian constructivism meets the beautiful functionlity of Sassoon technique.

‘Today is the deed
We will account for it tomorrow
The future we leave to fortune-teller
We take the present day. ‘

The geometic abstraction of Russian Constructivism meets the beautiful functionality of Sassoon techique in Neue-Kraft, the new Spring Summer 2011 Collection by Sassoon Academy.

Finding inspiration in the dramatic androgyny of repetition and uniformity, Neue-Kraft echoes the masterwork of twentieth century science fiction, from Fritz Lang’s Metropolis, through Blade Runner, to Tron.

“Naum Garbo’s Principle of the interaction of three-dimensional froms within space, provide the framework for this season’s new Stereometric cutting technique” says Mark Hayes, "Shapes overlap and intersect with dynamic movement, bold disconnected lines that circle the head create a series of innovative forms – all underpinned with the classic Sasson principles of shape and balance"

"The Tektonika colour technique traces the perimeter edges of each precisely planned stereomtric line, “says Peter Dawson. "An Obsidian palette of maroon,charcoal, navy and Stygian black is set against the sci-fi starkness of pure white monochromatic base.”

The result – a newly minted vision of modernism’s ‘gesamkunstwerk’ or total work of art.




  1. Pingback: Homepage
  2. I read with great interest that Vidal Sassoon’s son – Elan – is planning to open a new Academy of Hairdressing in Boston. He wishes it to become known as “The Harvard of Hairdressing.”

    Well here is a suggestion from me: Introduce a meditation programme into their already excellent training curriculum, and show the world once again that the name “Vidal Sassoon” is still light-years ahead of the rest of the hairdressing Universe.

    Transcendental Meditation is practised in hospitals, university’s and schools around the world and has been scientifically proven to have a hugely positive effect on creativity!


    Johny Live

  3. “Finding inspiration in the dramatic androgyny of repetition and uniformity, Neue-Kraft echoes the masterwork of twentieth century science fiction”

    Or you just ripped off a Kraftwerk album cover from1978.

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