SOJOURN BEAUTY

Photo: Maria Valentino/MCV Photo; Product Shot Via Sojourn Beauty.

Coarse And Thick Hair “I recommend not washing every day.Your natural oils will work their way down to your ends (Really! Once or twice a week is fine.). When you do shampoo, wash twice. It’s harder to get through, and really get a good scalp cleansing when there is a lot of thick hair.Sojourn Thermal Protection Straightener, $24, available at Shine .

Sojourn’s Thermal Protection Straightener is great — apply from roots to ends on wet hair. It’s lightweight, and protects the hair from the heat. Try it after air drying if you want to achieve less volume and body. A great keratin treatment would do wonders for people with coarse hair. And now Liqwid carries the non-formaldehyde Keratin that’s not bad for your health.”

*Fire-engine red hair?  Chemically-treated? The secret to long-lasting colour and treatments is Colour (white)!

When coloring hair, closing the cuticle to seal in and protect the color is a must. A lower pH scale will help with this. A slightly acidic pH (3.5-4.5) helps seal the cuticle and prevent fading. To maintain, restore hair to its natural pH level (4.5-5.5) when shampooing and conditioning. – Rob Guimond, Director of Chemistry.

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VIDAL SASSOON BIOGRAPHY

Born in the East End of London, Vidal Sassoon had no intention of becoming a hairdresser, preferring to fight Osmond Mosley’s fascists, who were once again stirring up racial hatred on the post-war streets of London.

He grew up in a small London flat, until his father left home. The five year old Vidal and his little brother survived six years in a orphanage, before their mother remarried and could afford to care for them again. When he was 14, she dreamed one night of Vidal in a barber shop, and she immediately took the boy to Cohen’s Beauty & Barber Shop, and apprenticed him to Cohen. If he must be a hairdresser, Vidal decided he would have to be the best, so he went religiously to the theatre to tune his ear and voice to “posh” English, and found work in the West End. A few years after his return he set up his first salon – a tiny room on the third floor above Bond Street. In 1956, Sassoon married his first wife Elaine Wood but this relationship ended in 1958, when she left him for British water-skiing champion David Nations. For nine years he experimented with new cuts and techniques, searching for simple, elegant styles. By 1963, he had pioneered the Bob and Five-Point Cut, which made him famous and gave him the title “the founder of modern hairdressing”. His went on to give his name to a chain of hair salons in the UK and the United States, and his range of haircare products continue to enjoy massive sales worldwide. In 1967, Sassoon married actress Beverly Adams, with whom he had four children including daughters Catya (born 1968) and Eden (1973), and sons Elan (1970) and David. They divorced in 1980. He moved to the US in the 1980s where he sold his name to a number of hair care product manufacturers including Proctor & Gamble. Former salon colleagues also bought his salons and the right to use his name, expanding his empire in the UK and US. Sassoon married his third wife, dressage champion and former fashion model Jeanette Hartford-Davis in 1983 but they divorced shortly afterwards. He wed Rhonda C Sassoon in 1992. He ended his partnership with Proctor & Gamble in 2003 after suing them for focusing on their own products rather than his.  He sold his branch of hair salons in 2002 and revealed he was no longer associated with the hair care products using his name in 2004. In 2009, he was honoured with a CBE from the Queen and in 2010, a film documentary was devoted to the hair stylist. ‘Vidal Sassoon: The Movie’ was shown at the Tribeca Film Festival to much critical acclaim. Sassoon was diagnosed with leukaemia in 2009, although this was not revealed until 2011. He has been undergoing treatment in both Beverly Hills and London.

FILM

Rosemary’s Baby (1968) Mia Farrow’s hairdresser.Vidal charged $5000 to do Mia Farrow’s hair in the legendary film, ‘Rosemary’s Baby’, a fortune in 1968.

OVERVIEW

The most famous hairdresser in the world tells his fascinating life story

 Vidal Sassoon’s extraordinary life has taken him from an impoverished childhood to global fame as the father of modern hairdressing, whose slick sharp cutting took the fashion world by storm. His memoir begins with surprising and often moving stories of his early life—his time at the Spanish & Portuguese Jewish orphanage in Maida Vale, warring with fascists in London’s East End, and fighting in the army of the fledgling state of Israel in the late 1940s. He then discusses his extraordinary career, during which he cut the …

SOJOURN

ELAN SASSOON

Why Beauty Schools of America?

For over 20 years, Beauty Schools of America® has been educating and providing students with the skills they need to succeed in the cosmetology industry. Beauty Schools of America® provides a comprehensive curriculum in cosmetology using the Milady system of training, which is designed to nurture a student’s creativity and speed… both of which are necessary to earn a high income in this field.

Introducing “Sojourn Beauty” at Beauty Schools of America

The Sojourn Beauty product line comes with the following product options: SMOOTH, MOISTURE, COLOR PRESERVE & VOLUME. ALL products are 30% OFF for students or clients who get a service done. Come in during your lunch break!

Pictured here are the benefits. Read more about the benefits of each product here: http://www.sojournbeauty.com/

Sojourn Beauty Creative Team Workshop

Sojourn products are so easy – we’ve color coded them for you!

*Have limp, fine locks? Use volume (green)!

*Dry, damaged locks keeping you down?  Moisture (blue) will give you the  most luscious locks you’ve ever seen.

*Fire-engine red hair?  Chemically-treated? The secret to long-lasting colour and treatments is Colour (white)!

*Frizzy? Have fly-aways or massive, curly hair?  Smooth (peach) is the answer!

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