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ELAN SASSOON

Elan Sassoon 

Elan Sassoon, managing partner/chief operating officer of Mizu

 
There’s something to be said for that whole “destiny” thing. After a stretch in the movie biz, Elan Sassoon (yes, he’s the son of the legendary Vidal) proceeded to forge his own way in the beauty industry, launching a skincare line, running a chain of medi-spas, and developing a suburban spa concept called Green Tangerine. But he truly hit his stride with the practically concurrent openings of two Mizu salon locations: the first in Boston’s swank Mandarin Oriental Hotel this past October and the second only a couple of months later on Park Avenue in New York City. (Beverly Hills is the next market he’ll tackle.) But the thing that most intrigued us? Sassoon, the brains behind the business, doesn’t actually cut hair — though that may change, he’s quick to point out, when he opens up the 90,000-square-foot flagship “beauty academy” he has planned for Comm Ave.

*Elan Sassoon styled by Adriana Sassoon at Sak’s Fifth Ave Boston.Head to toe.Loving it!
 

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Boston Elites Get Made Up at Mizu Salon!

 

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Elan & Adriana Sassoon

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Things got hot this past Saturday in Boston as Elites made their way to Mizu Salon in the Mandarin Oriental Hotel for an evening of beautification, bevvies, bites and beats!

Upon entrance to the sleek, modern space at Mizu, Elites had the chance to watch a transformation of our makeover contest winners Anna F, Orly M and Deepa C. Check out the before photos of our gals:

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While the makeovers were taking place, Elites were treated to complimentary blowouts, hairstyles and makeup consultations with the Mizu staff and our friends at Sephora! On hand to provide a little liquid love for the event was local liquor purveyors Berkshire Mountain Distillers, serving up their signature cocktail, The Ice Pick, along with cupfuls of their delicious vodka, gin and rum! And with bartenders on hand from Drinkmaster Bartending School, the cocktails were consistently flowing! All the while, the makeovers were in progress:

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Jenny N found herself loving the spread of pate and cheese provided by Sel de la Terre on Boylston Street, and cupcakes from Sugar in West Roxbury were designer for sure, with flavors like Cotton Candy, Milky Way, Pistachio, Chocolate Peanut Butter and ELEVEN more varieties of cupcakes!

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Throughout the night, Andy from Wicked Good Records kept the music pumping and the mood elevated with his selection of funk, soul and dance music. Sara S was definitely loving his remix of Brittany Spears! And if that weren’t enough, Boston Photobooth was in the house, giving Elites the chance to get cute behind the curtain in their old-school style photobooth. The best part? Pics were printed on the spot and everyone took home their very own photos! And you check them all out here!

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Our raffle winners Becki W, Susan J, John L and lucky plus-one Kaitlyn Z snagged tickets to Wine Riot, and Blair H‘s better half, also known as Lauren S, took home a pair of tickets to Cochon 555!

 

If you’re looking for photographic evidence of all the fun, check out pics posted by Trish F and the official photos snapped by Nathan E. And of course, if you’d like to add your own thoughts, jot down a few choice words here

And those makeovers? Check out the gorgeous results:

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Until we meet again, Boston!

Cheers,Leighann F

Yelp, Inc. is a Web 2.0 company that operates a social networking, user review, and local search web site of the same name. Over 10.6 million people access Yelp’s website each month, putting it in the top 100 of U.S. Internet web sites.

After an aborted start as an email recommendation service, Yelp launched its namesake web site into the San Francisco market in October 2004 under the direction of founders Jeremy Stoppelman and Russel Simmons, both of whom were early software engineering employees at PayPal. The company received $6 million in early funding from venture capital firms Mission Street, led by another former Paypal-er Max Levchin, and Bessemer Venture Partners. Additional investments were made in the amounts of $10 million by Benchmark Capital in 2006 and $15 million by DAG Ventures in 2008. Yelp expanded from its San Francisco roots to open an east coast office in Manhattan in the first half of 2008 and by introducing a Canadian-focused version of the site in 2008. Yelp currently gets about as many pageviews as it its predecessor and closest rival, Citysearch, but is growing much faster.  Profitability is expected in 2009.

IN THE NAME OF THE FATHER

Vidal Sassoon’s groundbreaking hairstyles made him a legend. Then he sold out. Now his son, Elan, hopes to build on his vision.

By Christopher Muther, Globe Staff

Elan Sassoon was, for years, quite certain he had no interest in the family business. The hair salons, sleek beauty schools, and product lines that made his father, Vidal Sassoon, the best-known hairstylist in the world held little allure. Instead, the younger Sassoon graduated from college in 1993, raised $10 million, and started producing films.

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In a few years, his company, Skyline Entertainment, was making critically lauded indie movies with stars such as Blythe Danner, Peter Gallagher, and Lara Flynn Boyle. He was walking the red carpet at Cannes, hanging out with Gwyneth Paltrow and Ethan Hawke.

“I was Mr. On-the-Rise Film Guy,” Sassoon, now 38, recalls.But the demands of film schedules and festivals, while making him someone to watch in the movie industry, was putting stress on his marriage. He had to make a choice: film or family. He chose family. The decision drew Sassoon back to the family business, and in no small way. Next year, on Commonwealth Avenue near Boston University, he’ll open the Institute of Hairdesign by Elan Sassoon, slated to be the largest cosmetology school in the world, the first of four across the country. This month, he launches two high-end salons called Mizu, one here with his four business partners  at the posh Mandarin Oriental hotel, another in New York on Park Avenue. He’s partnered on a line of spas called Green Tangerine, and rolls out his own product line next year.

Choosing Boston

The decision to locate the academy in Boston was based, in part, on the city’s strong emphasis on education and its large student population. Boston appears to be a good fit for Sassoon, who confesses that he’s far more traditional and strict than his parents when it comes to marriage and family. Elan Sassoon was born in New York, grew up in LA, and spent a year at Berkshire Academy. But Boston became central to Elan’s world for another reason. In January 2007, his wife of 14 years, Adriana Sassoon, was diagnosed with Hodgkin’s lymphoma. A former ELITE model in her native Brazil, Adriana Sassoon endured a frustrating series of biopsies in Miami, where the family was living. In search of the best care, Adriana Sassoon quickly moved to Boston for treatment. Elan and their two children followed that May. The family lives in Chestnut Hill. Adriana Sassoon recently celebrated her first cancer-free year.

Adriana Sassoon has a Handbag Company with the focus in Minimalist Design. The main ingredient is to help a Ameamoroso Charity founded by her father and mentor as well as charities that work with children of developing countries”…“If I can make a difference by doing what I love and being able to help others in need, what a marvelous accomplishment!

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Photos Elan Sassoon &   Adriana Sassoon .

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https://adrianasassoon.wordpress.com

Elan Sassoon Opens Mizu Salons

 

 Partners with Mandarin Oriental in Boston and Bumble Vets in New York

BOSTON, October 16 /PRNewswire/ 

Mizu Boston, the first of two new salons by Elan Sassoon opens today in the new Mandarin Oriental, Boston hotel. Mizu New York will follow in early November at its tony Park Avenue locale, headed up by famed Bumble and bumble veterans, Damian Santiago and Michael “Vaughn” Acord, who partnered with Sassoon on the venture.

“My goal is to create the best salon possible,” Elan Sassoon, said. “We recruited a group of talented stylists who are guided and inspired by design, then created an environment that promotes peace, balance and an appreciation of beauty.”

Both locations invested in top architects-Niall McLaughlin Architects in Boston and Leslie Jill Hanson in New York-to achieve the desired salon aesthetic. Each space incorporates experience-enhancing technology like Myvu glasses that offer television and movie entertainment in the stylist’s chair, WiFi, and use of complimentary laptops available to every client. To further streamline the experience, at the end of an appointment, wireless check-out systems will complete any service and product transactions while sitting at the stylist station, shortening time spent waiting to pay at reception.

Mizu Boston and Mizu New York will offer haircutting, hair color/highlighting, blow dry, and up-do services starting at US$125 for a cut and US$250 for color. Plans are in the works for additional salons in Los Angeles, London and Dubai. A new salon academy, one of only two in the world to offer dormitories, is slated to open in Boston fall 2009.

About Mizu Salons

Created by Elan Sassoon, Mizu salons blend the finest talent in hairstyling with modern architectural aesthetic and function. Located inside Mandarin Oriental, Boston and at 505 Park Avenue in New York City, Mizu’s architectural design and international talent attract world-wide attention and celebrity clientele. By creating beautiful hair, providing intuitive service and staying ahead of industry technology, Mizu salons will mark a new era in hairstyling and the salon experience. For more information, hours, services and locations, visit www.mizuboston.com or www.mizunewyork.com.

Web site: http://www.mizuboston.com

Mizu Salon & Academy of Aesthetics

Elan Sassoon, what are you doing around here in icy New England? You’re an LA dude, reared on coolness, sunshine and beach parties. You’re the son of Vidal Sassoon. Yeah, Vidal. As in: “If you don’t look good, we don’t look good.” As in: You graduated from Beverly Hills High. As in: Your neighbor was Bob Dylan and his son, Jakob, your best bud. As in: What the hell are you doing here?
But here you are! You’re opening a swishy new salon, Mizu, in an even swishier new hotel, the Mandarin Oriental—tomorrow! You’ve bought space on Commonwealth Avenue to build the world’s first school of hair design and skincare, the Academy of Aesthetics by Elan Sassoon. You moved your wife and two children here to be freezing with the rest of us.

Welcome, guy! You’ll fit in. You have that Yankee work ethic, for sure. How could you not? Your dad was sent to an orphanage in England, just doors away from his mother, who sent him there because she could not afford to feed him. When he was 14, she took him to a neighborhood barbershop to get a job. “We don’t have any jobs,” the owner said. “Thank you, sir,” young Vidal replied. “I understand.” After which he took his mother’s hand, opened the door for her and escorted her. “Wait.” The owner said. “I like your manners. I think we can find work for you here.”
And so begat the gazillionaire empire of Vidal Sassoon, a collection of international salons, products and the infamous geometric “bob.” Vidal bore four children but only took one of them on industry trips to fashion weeks and shows—you. And despite the mansion and trappings of new money, your father insisted his kids work. Hard. You and your brother David worked construction, pouring cement in the summer. You were expected to earn their own money to buy things.

After graduating from American University, you chased Hollywood. You produced nine films, starring actors such as Sam Gallagher and Lara Flynn Boyle, and were nominated for an award at Cannes (losing to Ed Burns “The Brothers McMullen.”) But you couldn’t leave your roots behind, could you, Elan? Hair. You had a thing for hair.
So tomorrow is a big deal for you. It comes after years working in the beauty-care industry (you headed up Louis Vuitton’s salons, and started and sold a product line with your mom, Beverly). And it comes with great pride. It’s not just that you’re continuing the work your dad began. You have plans for eight more schools and a product line. It’s that you’re doing it on your own. We’re glad to have you with us, Elan. Now maybe you can convince your pal Jakob to move here, too.  

 
Mizu
Mandarin Oriental Hotel
776 Boylston Street
Boston
(617) 585-MIZU
www.Mizuboston.com

 

Filmography

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FILM

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Love Lies Bleeding

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Christian Slater stars in this thriller about a corrupt government agent’s attempt to get back stolen money from a young couple. After they witnessed a shootout in their apartment complex, the pair runs away with their newfound riches. Unfortunately for them, Slater’s DEA agent is not willing to let his fortune go and embarks on an action-packed chase.

 Production Credits

Director – William Tannen
Screenplay
Tony Rush
Producer
Elan Sassoon

 Company Information

Acropolis Entertainment – Production Company
Village Roadshow Pictures Entertainment – Production Company
Avoca Film Partnership – Production Company

  Movies:
 Cafe Society

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·                                 Genre: Drama

·                                 Movie Type: Urban Drama

·                                 Director: Raymond de Felitta

·                                 Main Cast: Frank Whaley, Peter Gallagher,

                            Lara Flynn Boyle, John Spencer

·                                 Release Year: 1995

·                                 Country: US

·                                 Run Time: 114 minutes

                    MPAA Rating: R

Plot

This urban drama examines the diverse lives of the patrons of a fictional bar for the rich and famous, El Casbah. Among them are the playboy heir to a margarine fortune, Mickey Jelke, and Jack Cale, a handsome actor who has become a new client and works hard to ingratiate himself to others. Using the influence of a press agent and a pimp, Jack becomes friends with Mickey and his lover Pat Ward, a tough, worldly young woman. When Mickey is cut out of the family will, he suggests that Pat become a call girl so they can continue living in luxury. Suddenly Jack reveals his true identity; he has been working undercover for the politically ambitious New York City district attorney. The district attorney uses Jack’s information to frame Mickey which gets him billed as the Big Apple’s king of vice, and no one is very happy by the time the trial comes around. ~ Sandra Brennan, All Movie Guide

Cast

·                                 Frank WhaleyMickey Jelke

·                                 Peter GallagherJack Kale

·                                 Lara Flynn BoylePat Ward

·                                 John SpencerRay Davioni


David Patrick KellyJ. Roland Sala; Kelly BishopMrs. Jelke; Marshall Erwin EfronMoe Persky; Zach GrenierMilton Macka; Anna Levine – Erica Steele; Alan MansonJudge Valente; Christopher Murney – Frank Frustinsky; Alan NorthFrank Hogan; Richard B. ShullSamuel Segal; Stephen Scott – Blue Angel Piano; Paul GuilfoyleAnthony Liebler

Credit

Jim Steele – Executive Producer; Carl Colpaert – Executive Producer; Raymond de Felitta – Director; Raymond de Felitta – Screenwriter; Christoph Henkel – Producer; Michael Mayers – Cinematographer; Larry Meistrich – Co-producer; Georgianne Walken – Casting; Stephen Alexander – Producer; Betsy Alton – Set Designer; Markus Canter – Production Designer; Suzy Elmiger – Editor; Elan Sassoon – Producer; Frederic Bouin – Executive Producer; Sheila Jaffe – Casting; Juliet A. Polcsa – Costume Designer; Brandon Rosser – Production Manager; Tracy Warbin – Makeup; Robert Strauss – Producer

HOMAGE

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 Directed by Ross Kagan Marks

Starring Blythe Danner, Bruce Davison, Sheryl Lee, Danny Nucci, Frank Whaley

In the opening moments of this drama, we see a man brutally murder a woman, and in the story that follows, we look back at the events that led up to this tragedy as the killer awaits trial. Archie Landrum (Frank Whaley) is a brilliant mathematician who is socially inept and doesn’t interact well with others. He takes a job as a caretaker at a ranch in New Mexico owned by Katherine Samuel (Blythe Danner). Archie has a good reason for wanting to work for Katherine; her daughter Lucy (Sheryl Lee) is the star of the TV show “Banyon’s Band” and has appeared in a series of R-rated sexploitation films; Archie is obsessed with Lucy, and he hopes that working for her mother will bring him closer to her. Sure enough, Lucy comes to New Mexico to pay her mother an extended visit, but familial warmth is less a factor than Lucy’s need to dry out from her periodic bouts with alcohol and drug abuse. Archie tries to ingratiate himself with Lucy, hoping that she might develop a romantic or sexual interest in him, but it soon becomes obvious that this is not to be. This does nothing to ease Archie’s fascination with her; he begins spying on her and reading her diary, until the inevitable day when his obsession turns violent. Mark Medoff wrote the screenplay, adapted from his own play “The Homage That Follows;” Bruce Davidson appears as the public defender assigned to represent Archie in court. ~ Mark Deming, All Movie Guide

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Elan Sassoon, owner of Mizu Salon
The son of legendary hairstylist Vidal, Elan Sassoon this month unveils Mizu, a 3,300-square-foot salon on the Mandarin’s second floor. The Asian-inspired hotel, he says, allowed him to eschew typical salon amenities in favor of a “high-tech Zen” vibe with white Italian furniture, gold folding screens, and iPods on which clients can watch movies. Sassoon applies the same level of perfectionism in selecting his staff: All 30 Mizu stylists, who offer cuts starting at $125 and single-process color beginning at $70, have been handpicked from the city’s top salons.                  617-585-6408          ,

Sassoon’s Hair Apparent

His dad is possibly the world’s most famous hairstylist. Now Elan Sassoon, 38, says he’s building what will be “The Harvard of hair schools.”

October 2008

 

 

His father is possibly the world’s most famous hairstylist, and he’s already run a chain of high-end medi-spas, so it was only a matter of time before Elan Sassoon—son of Vidal—started building his own beauty empire. Sassoon, 38, will open the Mizu Boston salon at the new Mandarin Oriental hotel in September, followed by Mizu New York on Park Avenue in October.

The salons, which have all-white interiors set off by gold Asian-style screens, aim to entertain as well as beautify customers by providing them with iPods (to tune out the blow-dryers) and high-tech goggles that screen movies.

Sassoon also has another major Beantown project in the works. Though he’s not a stylist—preferring to concentrate on the business end of operations—he’ll open what he describes as “the Harvard of hair schools” next year. The $22 million academy will be the first in the U.S. to offer dormitories and will also boast a 200-seat auditorium. “Most hair schools use textbooks that talk about tools that the cavemen and the ancient Egyptians used to barber,” he said. “There’s nothing in them about the last 150 years, about Michael Gordon, Trevor Sorbie or my father.”

And what advice does the legendary coiffeur give his son? “Technically he’s not allowed to,” Sassoon said with a laugh, referring to the noncompete agreement that the elder Sassoon has with Procter & Gamble, which owns the rights to his name. He does, however, offer “good one-liners from Winston Churchill,” said Elan, citing “Success consists of going from failure to failure with no loss of enthusiasm” as one of them.

 
 
 
 

 

 

 

Elan Sassoon
Lessons in Faith, Love and Looking Good

By: David K

According to PhoPhacts.net, “Being a heterosexual male hairdresser (H.M.H.) is almost like being god.” Francoise Marie Dubonet, the infamous Courtesan de Coiffure, declared one balmy English day to an unlikely assembly of crimpers and theologians in London’s Royal Parisian Hall, circa 1916. Philosophical Platonic thoughts continue, if we hold this truth to be self-evident, then as day follows night it also follows, being an H.M.H. from London’s “swinging mod sixties” with the surname Sassoon is being god.

Stay with the logic. If your first name happens to be Elan, as in panache, and your surname Sassoon, with the charm of your handsome father and looks from your charming and heavenly mother, then reason follows, YOU must be the prodigal son of god returneth home to Salonville, U.S.A..

Say Amen. Praise the Lord.
There’s only one slight blemish in the logic, one fine print detail omitted. The son of the father is only a heterosexual male H.M.; fact is Elan is not a hairdresser. Therefore, the common sense of it breaks down; the son needs a brand new bag and baby needs a new pair of shoes.

All homage, spirituality, ridiculosity and religiousity aside, as East Coast Director of Klinger Advanced Aesthetics, Elan Sassoon makes good use of his pedigree and entrepreneurial wiles overseeing the chain of nationwide salons, spas, medical centers, and hairdressing talents with the knowledge, history, and thicker than blood pumping blood through his veins passed down, as folklore would have it, from the father to the son.

I, meaning me, your humble narrator, became a haircutter for among other travel and financial motives to meet girls, chicks, women, broads, birds, dames, and ladies. All things being equal, though things are not equal nor are they fair, what was Elan’s raison d’être for getting into the hair and beauty game? Particularly after producing a run of successful film projects. Was it to carry on the family legacy, for the money, to meet women, or for some other more esoteric rationale?

“I enjoy producing films. My first movie ever was at Sundance and that was far out. They only take eight movies a year and we had the movie Café Society, that’s my pride and joy.” Another film, Homage, with Blythe Danner, was in the Cannes Film Festival for the Camera D’or. “We did very well with that film,” but he gets more excited about beauty than he does about profit and goes on about his gorgeous star in another of his movies, Brooklyn State of Mind, and “the drop dead gorgeous girl from Il Postino Maria Grazia Cucinotta.”

Love Lies Bleeding was with another A-List star Faye Dunaway. “That was the last film I did and then I had to make a choice. I was gone like three months, my wife couldn’t leave the country because she didn’t have her visa, and so she said to me, “Look, either you choose family or you choose your movie career.”” You can tell by the way he tells it, it was not an ultimatum and there are no regrets when he says, “So I said all right I choose family; I’m done.” Check this… I’m his wife’s hairdresser–good choice E; she’s a major babe.

“Then she said, “Good, let’s move.” And I said, cool; let’s move to Seattle. She said, “Why don’t we move to Miami?” I said, I don’t want to go to Miami; I’m going to Seattle.” His already sweet voice goes softer, “And she said, “Let’s just go look at it.” And I said, fine, you look in Seattle and I’ll go look in Miami and then we’ll make a choice.” All of a sudden a deep blue something washes over me like a romantic Tiffany Blue mist, though I’m certain he didn’t produce the new Capote. “She took me down to Cocoanut Grove, and like Coral Gables and South Miami, and y’know I was like, this is kinda cool.”

It’s at this point I inform Elan that he is but H.M. and Vidal and I are both H.M.H. –and with a tinge of a gloat explain what you have already read at the top of the story and the last thing I want to be is redundant or repeat myself over again repeatedly. He loves the H.M. designation and laughs. And I ask Elan, what have you learned from your dad?Not being a hairdresser what have you carried with you from him?

“The most valuable thing that I learned from him was surround yourself with excellent people. You surround yourself with excellent people and they will always make you look good. That was the number one thing he always told me. Bury the ego, look for the best people and you surround yourself with the best. That’s the key. Don’t always want to be the best, you know. You will be.” It makes me happy to know it was he who hired me.

The scope of his job encompasses recruiting talent to the actual physical buildings; non-stop cell phone calls, conference calls, meetings, bottom lines, and a neverending line of people needing to talk to or get next to the birthright heir to hair. “We (Klinger Advanced Aesthetics) have salons in twelve cities and I like the fact that we’re owned by Louis Vuitton.”

He loves the vision of the company. “Which is the 360 degree approach to beauty. It’s taking in everything about one’s self. Instead of just looking at the hair–it’s looking at their eyebrows, their skin, looking at all their features– it’s a whole package.” He represents, “Lots of salons will be opening around the U.S. and Europe.”

 

In the same way what it’s like to give birth, I’ll never know what it’s like to have such a recognizable name. How does it feel? What’s it like? He pauses and thinks thoughtfully and turns to the computer he’s been Googling his flicks and reminisces about the Faye movie. “Those were good years, um, I don’t know. As long as you take advantage of it in positive ways and not negative it can open a lot of doors for you, and you can help a lot of people. It’s hard to answer a question like that when you’ve grown up with it your whole life. I really don’t know any other way. I remember as a kid I was really shy and when I’d go to events with my mom and my dad I’d sneak in through the kitchen door of say the Beverly Wilshire Hotel at one of those black tie events instead of walking down the aisle.” He chuckles, “Going in through the back just to kind of avoid everything. Now it doesn’t bother me so much. It’s kind of nice, you know. As long as you’re grounded.”

So why did he get into the salon business? “There’s an incredible feeling, a rush, there’s an energy being around so many creative people in one place at the same time. There’s something special about being around people who want to help other people be beautiful. There’s a buzz and sense of joy.”

Given the opportunity to say one last thing and ask if there is anything he wants to say, he thoughtfully thinks and slowly says, “Peace.” A wonderful thought this holiday wartime season.

http://www.bostonmagazine.com/articles/connected_four/