SOJOURN POSITIVE CHEMISTRY FOR HAIR

Mission Statement

Like so many of the hairstylists we meet on a daily basis our passion for the art and craft of hairstyling goes beyond the simple desire to earn a living.   It is an extension of the love we have for beauty and fashion, architecture and design, people and nature. The commitment we have to family, the professionals we work with, and the next generation of stylists. A pledge that now extends to Sojourn.

We have been blessed with an intimate perspective on the culture of hairdressing and some of the world’s greatest hairstylists—men and women who revolutionized the art of modern hairstyling.  Our respect for these artists runs deep. Hairdressing is a noble profession enriched by a strong tradition of skilled craftsmanship and carefully nurtured alliances. The bonds that come from guiding, encouraging and supporting another individual in developing the skills needed to be successful are the very essence of our industry.

This is the energy behind Sojourn—a professional product line based on positive chemistry, ecological integrity and some of the good business practices that we have lost in recent years—like quality ingredients, in salon education, and professional distribution.

The people you meet on these pages and those you will soon meet on the road with us share the same vision.  We are an industry that strives to make people more beautiful and what a joy it is to be part of that. From that single unified thought we invite each and every hairdresser to join us in charting a new course. One by one we believe we can restore the values that inspire creativity and craftsmanship in all hairstylists. Bringing beauty, health and wellness to all the people we serve.

http://www.sojournbeauty.com/culture/

N5

                                                      “No. 5, now priced at about $260 an ounce.”

Each 30-milliliter bottle of Chanel No. 5 is packed with the essence of a thousand jasmine flowers, the fragrance of a dozen May roses from Grasse and a heaping dose of aldehydes, the molecules that early on gave the scent its modern edge.

With its rich golden hue, art deco–inspired bottle, and timeless, musky scent, Chanel No. 5 is the world’s bestselling perfume. Reverently known among industry insiders as le monstre—the monster—it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers?

The Secret of Chanel No. 5 is Tilar J. Mazzeo’s far-ranging and fascinating search beyond the stuff of legend to uncover the full story of No. 5’s creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel’s flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home.

A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5.

THE SECRET OF CHANEL NO. 5

The Intimate History of the World’s Most Famous Perfume

By Tilar J. Mazzeo

Illustrated. 281 pp. Harper/HarperCollins Publishers. $25.99.

VIDAL SASSOON

Vidal Sassoon and His Muses: The Iconic Cuts

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AboveFor Coddington, Vidal Sassoon created his five-point cut—a geometrically rigorous style that defined the 60s. By Eric Swayne.

Below Mary Quant: Vidal Sassoon created the angular bob for mod British designer Quant, and the hairstyle became her signature look for more than 40 years. By Ronald Dumont/Getty Images.

Known for his sleek, mod cuts that spawned a hair revolution in the 1960s, scissor wizard Vidal Sassoon helped women bid adieu to sleeping on curlers, wasting time under hood dryers, and running through can after can of Aquanet. Sassoon modernized the locks of the chicest and most beautiful women in the fashion and Hollywood realms; from creating Mia Farrow’s avant-garde pixie cut to bringing modern coiffure to the likes of Grace Coddington, Mary Quant, and Carol Channing, the “Messiah of Hair” popularized low-maintenance and cutting-edge styles. Vidal Sassoon: The Movie, out February 10 in limited release, tells the story of Sassoon’s life, beginning with the career-launching apprenticeship he first landed at 14. We look back at the architectural shapes that Sassoon created—and the women who inspired them. By Dana Mathews February 11, 2011

adriana sassoonThe quiff bob embodied the quintessential qualities of a Sassoon cut: low maintenance and, with styling, product-free. Photograph by Karl Stoecker. Hair by Christopher Brooker.

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VIDAL SASSOON

The Cutting Edge

Vidal Sassoon’s reinvigorate an iconic Richard Neutra house.

Text by James Reginato/Photographed and Produced by Todd Eberle

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The relationship between hair and architecture has perhaps not been properly appreciated. But a visit with legendary stylist Vidal Sassoon and his wife, Ronnie, rectifies that.

“My whole work, beginning in the late 1950s, came from the Bauhaus,” explains Vidal, whose geometric, easy-maintenance cuts sparked a revolution in hair. “It was all about studying the bone structure of the face, to bring out the character. I hated the prettiness that was in fashion at that time.

My whole work, beginning in the late 1950s, came from the Bauhaus, says Sassoon.

adriana sassoon

“Architects have always been my heroes,” he adds. “I could not have been more honored than when I met Marcel Breuer and he told me he knew my work. And Rem Koolhaas said he had one of my original cutting books in his library.”

Fittingly, this conversation is taking place inside the couple’s Los Angeles home, a seminal work by modernist master Richard Neutra, which they recently restored. Known as the Singleton House, it was commissioned in the mid-’50s by industrialist Henry Singleton for a site on a spectacular peak atop Mulholland Drive. Views from the property take in the Pacific and the shiny skyscrapers of downtown, as well as the desert and San Gabriel Mountains.

When Ronnie, like her husband a passionate architecture buff, first saw the house it was in dire shape, though the Singleton family had done their best to maintain it. After relocating in 1969, they had rented it to a series of tenants, then put it on the market in 2002, three years after Henry’s death. The 4,700-square-foot house languished unoccupied—its systems too rudimentary (there was no air-conditioning, just Neutra’s ingeniously designed cross-ventilating windows) and its bedrooms too small and dark for contemporary families—until the Sassoons purchased the sleeping beauty. They were living between London and Beverly Hills at the time and bought the home as an adventure, one they weren’t completely sure would be positive. Indeed, just two weeks after the closing, in 2004, part of the roof collapsed, and a few months later a huge chunk of the property slid into a neighbor’s yard. But Cincinnati-born Ronnie, who had worked as a fashion designer and an advertising executive before she married Vidal almost 20 years ago, was committed to the project and immersed herself in a study of Neutra’s work. She pored over images of the Singleton House taken by Julius Shulman (1910–2009), the preeminent architectural photographer of Los Angeles. “They were my bible,” she says.

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Little did she know how much she’d need the visual documentation. The Sassoons discovered that, due to dry rot and modern code requirements, they would have to do extensive rebuilding. Working with contractor Scott Werker of GW Associates of L.A., they replaced damaged ceilings and poured new terrazzo floors, and they removed a number of walls in order to create larger, brighter interior spaces.

VIDAL SASSOON FOR GLOBAL SASSOONERS

From classics to contemporary, Late 90’s until now. We share with you the most up to date Sassoon look globally from London to La, Shanghai to Tokyo.
Global Sassoon is a great club for ex- Sassoons now and future Sassooners.
所有有關髮潮領導者沙宣的資訊

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NEUE-KRAFT.

The geometric abstraction of Russian constructivism meets the beautiful functionlity of Sassoon technique.

‘Today is the deed
We will account for it tomorrow
The future we leave to fortune-teller
We take the present day. ‘

The geometic abstraction of Russian Constructivism meets the beautiful functionality of Sassoon techique in Neue-Kraft, the new Spring Summer 2011 Collection by Sassoon Academy.

Finding inspiration in the dramatic androgyny of repetition and uniformity, Neue-Kraft echoes the masterwork of twentieth century science fiction, from Fritz Lang’s Metropolis, through Blade Runner, to Tron.

“Naum Garbo’s Principle of the interaction of three-dimensional froms within space, provide the framework for this season’s new Stereometric cutting technique” says Mark Hayes, "Shapes overlap and intersect with dynamic movement, bold disconnected lines that circle the head create a series of innovative forms – all underpinned with the classic Sasson principles of shape and balance"

"The Tektonika colour technique traces the perimeter edges of each precisely planned stereomtric line, “says Peter Dawson. "An Obsidian palette of maroon,charcoal, navy and Stygian black is set against the sci-fi starkness of pure white monochromatic base.”

The result – a newly minted vision of modernism’s ‘gesamkunstwerk’ or total work of art.

http://www.facebook.com/video/video.php?v=139898532725140

 

 

WELLA

“Nature brings to every time and season some beauties of its own.” — Charles Dickens

 

Franz Ströher

 It’s the 1880, the days of the German Empire, and an ambitious 25-year-old hairdresser Franz Ströher starts his own business. He makes wigs and hairpieces that adorn the heads of the fashion-conscious of the time. His breakthrough product is a revolutionary invention called the Tullemoid Waterproof. Demand becomes high, as this is the first product to both waterproof and secure the wig. It goes on to be a best-seller and in 1904, Ströher sets up his first factory in the East German town of Rothenkirchen (Saxony). For the next twenty years, Ströher’s business thrives. Innovation and vision are what the company was founded on. These values remain inherent today.

The Sixties

A decade of experimentation and expression with people changing their hairstyles more frequently than ever. Wella recognizes this consumer trend and launches Wella Privat. The range is available to buy in salons, enabling clients to take professional hair-care products home for the first time. This marks the birth of Wella’s OTC business. Throughout this era of iconic style, Wella provides inspiration to salons and hairdressers around the world by taking centre stage at many international hairdressing events. Investment in research and development continues. The company begins trading in Japan, New Zealand, Mexico and Iran. Wella is chosen as an exclusive supplier to the Olympic Games.

I love this product. Smell so good. I used to go to the Vidal Sassoon Salon on Rodeo Dr and get some Wella . 

http://www.wella.com/en-EN/in-store.aspx

Wella. Passionnément professionnelle.

 

SOJOURN THREE GENERATIONS

Hair Heir Elan Sassoon: I Want to Continue Dad Vidal’s Legacy

sojourn beauty, sojourn hair care

The son of Vidal Sassoon, heir to his famous father’s hairdressing empire, told Niteside he wants to continue the legacy begun by his business-minded dad.

“I want to finish what he started,” Elan Sassoon, American University grad, told Niteside. “I have decided to continue where my father left off. I have made it my mission to deliver the best cutting education in the world and bring it to the cities that we have launched [product line] Sojourn in.”

The elder Sassoon, 82, is currently touring Scotland on a book tour. Elan is launching his product line, Sojourn, in March in the D.C. area.  After a stint in the film business, Sassoon began following in his father’s footsteps.

Elan has big shoes to fill: “He used to tell me how difficult his childhood was growing up in the orphanage in London and during World War II,” he said.

“My father is incredibly honest and always has been. He has helped many people in his life.” Elan Sassoon

CNBC Washington: For the full article click bellow: