The international team of Vidal Sassoon Academy presented the new trends in color and haircuts at the Hair Brasil Fashion Show . At the invitation of the Wella Professional, styles of the United States and London showed the boldness of the intense straight hair through the performances of Bruce Masefield, international director of the UK, Richie Rivera, US regional director of color, Don Haidl, creative director of the Chicago academy, and Jesse Mendoza, assistant director of color in Miami.
On stage the professionals presented haircuts and colorings and explained step by step how to reach the ideal result following the 2012 Hot Rod collection trends . The show was based on the fusion of color with the haircut, where one complements the other, in strong and striking looks. The light colors and short haircuts, super straight hair are highlighted in this collection. The black hair also appears in short and straight cuts or short and wavy.
Partnership with UNICEF
During the show, the project “Making Waves” – a partnership between UNICEF and Wella Professionals was presented. For Sylvie Moreau, marketing manager of Global by Wella Professionals, “the objective is to transform the lives of adolescents and youth in need, providing opportunities for development through an educational program with emphasis on strengthening skills, attitudes and knowledge important to their upbringing” . The program started in Brazil in 2011 and will be expanded to other countries.
SASSOON making Waves together with a long time partner WELLA.
‘Bauhaus’ utopian vision to change society in the aftermath of the First World War
Modernism to Postmodernism
The Bauhaus school was founded by Walter Gropius in Weimar. In spite of its name, and the fact that its founder was an architect, the Bauhaus did not have an architecture department during the first years of its existence. Nonetheless it was founded with the idea of creating a ‘total’ work of art in which all arts, including architecture would eventually be brought together. The Bauhaus style became one of the most influential currents in Modernist architecture and modern design. The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography.
The school existed in three German cities (Weimar from 1919 to 1925, Dessau from 1925 to 1932 and Berlin from 1932 to 1933), under three different architect-directors: Walter Gropius from 1919 to 1928, Hannes Meyer from 1928 to 1930 andLudwig Mies van derRohe from 1930 until 1933, when the school was closed by its own leadership under pressure from the Nazi regime.The Bauhaus had a major impact on art and architecture trends in Western Europe, the United States, Canada and Israel in the decades following its demise, as many of the artists involved fled, or were exiled, by the Nazi regime. Tel Aviv, in fact, in 2004 was named to the list of world heritage sites by the UN due to its abundance of Bauhaus architecture; it had some 4,000 Bauhaus buildings erected from 1933 on.One of the main objectives of the Bauhaus was to unify art, craft, and technology. The machine was considered a positive element, and therefore industrial and product design were important components. Vorkurs (“initial” or “preliminary course”) was taught; this is the modern day “Basic Design” course that has become one of the key foundational courses offered in architectural and design schools across the globe. There was no teaching of history in the school because everything was supposed to be designed and created according to first principles rather than by following precedent.
The White City
The White City of Tel Aviv (Hebrew: העיר הלבנה, Ha-Ir HaLevana) refers to a collection of over 4,000 Bauhaus or International style buildings built in Tel Aviv from the 1930s by German Jewish architects who immigrated to the British Mandate of Palestine after the rise of the Nazis. Tel Aviv has the largest number of buildings in this style of any city in the world. In 2003, the United Nations Educational, Scientific and Cultural Organization (UNESCO) proclaimed Tel Aviv’s White City aWorld Cultural Heritage site, as “an outstanding example of new town planning and architecture in the early 20th century.”
Piet Mondrian-(1872-1944) Pieter Cornelis “Piet” Mondriaan, was a Dutch painter and a follower of the Bauhaus. HE was also an important contributor to the De Stijl art movement and group, which was founded by Theo van Doesburg. He evolved a non-representational form which he termed Neo-Plasticism. This consisted of white ground, upon which was painted a grid of vertical and horizontal black lines and the three primary colors.
Mondrian’s paintings are not composed of perfectly flat planes of color, as one might expect. Brush strokes are evident throughout, although they are subtle, and the artist appears to have used different techniques for the various elements.The black lines are the flattest elements, with the least amount of depth. The colored forms have the most obvious brush strokes, all running in one direction. Most interesting, however, are the white forms, which clearly have been painted in layers, using brush strokes running in different directions. This generates a greater sense of depth in the white forms, as though they are overwhelming the lines and the colors, which indeed they were, as Mondrian’s paintings of this period came to be increasingly dominated by white space.His art and theory influenced the Bauhaus movement and the development of the International style in architecture. In 1940 he settled in New York City.
Showing Sassoon Creative Team members Mark Hayes, Bruce Masefield, Peter Dawson and Edward Darley and how the Sassoon philosophy comes to live in Sassoon Professional. This is Sassoon this is Hair Design.
The original wording was “form ever follows function.” It is also routinely misattributed, mostly to 20th-century modernist grandees, like Le Corbusier and Mies van der Rohe, but was actually coined by the less famous American architect, Louis Sullivan. Misused though Sullivan’s quote has been, his point, that the style of architecture should reflect its purpose, made sense at the time, and continued to do so for much of the last century, not just for buildings, but objects too.
Chicago, we love you. Not only do you have architectural boat tours, skyscrapers and public art galore, you hosted what was probably the best World’s Fair and your art museum supports architecture, too.
The Art Institute of Chicago just opened a small photography show this weekend featuring the architectural photographs of John Szarkowski, Aaron Siskind, and Richard Nickel, who all worked during the 1950s, shooting the buildings of the late, great Louis Sullivan.
Demonstrating the role that the three held in maintaining Sullivan’s legend for modern audiences — then attracted the Modernism (capital “M”) so prevalent in the mid-century — the curators outline a thesis as follows:
In the 1950s, the photographers John Szarkowski, Aaron Siskind, and Richard Nickel embarked on in-depth photographic explorations of structures designed by the renowned architect Louis Sullivan, whose commercial buildings and theaters of the 1880s and early 1890s broke with historical precedents, displaying a radical, organic fusion of formal and functional elements. Attracted to Sullivan’s renegade American spirit and uncompromising values, Szarkowski, Siskind, and Nickel also found inspiration in the play of light over his ornamented facades and the dynamism of his buildings within the bustling city of Chicago. The interest of these photographers came at a critical moment, when many of Sullivan’s most important structures were being threatened with demolition in the service of urban renewal; their photographs illustrated the fragile existence
International Creative Director Mark Hayes and the SASSOON Academy Creative Team for an insight
For 30 years Mark Hayes has been inspiring young hairdressers at Sassoon with his passionate approach to hair and his technical expertise.
Mark’s signature style – a series of pared-down looks reflecting his love of modernist art and architecture – puts him at the forefront of global hair design, and his role as International Creative Director takes him all over the world coaching, teaching and inspiring.
He has ultimate responsibility for the renowned Seasonal Sassoon collections, eagerly anticipated by those wanting to know the future of fashionable hair, and has been instrumental in the launch of the company’s latest innovation, Sassoon Professional. When Mark first joined Sassoon in the 1970s his ambition was to be part of the creative team; as he put it, “They were perfectionists who were totally committed to producing the very best. They upheld the values that really mattered to me, and for which Sassoon has now become world famous.”
Under Mark’s direction the team is going from strength to strength: “At the moment we’re deriving inspiration from the relationship between architecture and hair, the rhythmic shapes of nature and every aspect of international design and fashion. Our eyes are always wide open – always looking for new techniques that will transform the world of hair.”
We believe that perfect beauty is different for every woman and that achieving it need not be a daily struggle.
That’s why we never mass produce but always tailor the look: Considering the individual’s unique features and needs when conceiving their cut and colour.
We never concoct styles that just wash out, but cut a shape that stays in the hair, making it quick and simple to recreate every day.
Realising perfect beauty – individual and practical – is our goal.
This is Sassoon. This is Hair Design.
From the contemporary styles of the late 60’s until now,we share with you the most up to date SASSOON cuts. Our group Vidal Sassoon for Global Sassooners range globally from London to Tokyo. Global Sassooners is a great club for ex- Sassoons and future Sassooners. 所有有關髮潮領導者沙宣的資訊
Vidal Sassoon foi um dos nomes-chave da Swinging 60’s de Londres, criando o estilo M.O.D. Vidal Sassoon ainda era um garoto, aos 26 anos de idade quando o empresario londrino resolveu abrir seu 1º salão na badalada Bond Street, Inglaterra. Vidal treinou sua equipe com tecnicas inventadas por ele mesmo, sendo o primeiro Designer de Cabelos.
Assim como Gabrielle Chanel revolucionou o mundo da moda Vidal Sassoon liberou as mulheres, criando as tecnicas modernas que usamos hoje em dia: coloração, corte com lavagem rapida.Cortes e penteados que não dependessem de nenhum tipo de quimica ou produto pós-secagem, dando a largada ao estilo cabelos super curtinhos, ulilizando formas geometricas inspiradas pela arquitetura estilo Bauhaus virando a febre da década.Portanto Vidal Sassoon foi mais doque um cabelereiro e sim um Designer de Cabelos.
Vidal recebendo o premio de Hair Designer pelo arquiteto Thomas Heatherwick em Londres
Vidal recebeu premios somente dados a arquitetos ate então, foi reconhecido como arquiteto em uma cerimonia em Londres no ano de 2011.Os cortes de cabelos eram usados por Twiggy, Mia Farrow, Nancy Kwan, Peggy Moffit e outras celebridades mundiais.Vidal Sassoon inventou o shampoo e condicionador e fez campanhas de marketing poderosas, associando seu nome ao produto,ou seja a relação de branding.Vidal Sassoon, tambem inventou o secador portatil.Trabalhou com a Wella, introduzindo uma vasta gama de coloraçoes e tinturas para cabelos.Os profissionais formados pela renomada Academia Sassoon,que funcionam até hoje, assim como seus salões e escolas espalhados pelo mundo todo sao os profissionais mais bem preparados da industria de beleza.A Harvard da Beleza, o diploma tem associação com a Royal School of Arts. Os cabelereiros recebem treinamento baseados em Belas Artes, sendo que os cortes equivalem a escultura e a coloração equivalente a pintura.
Nancy Kwan corte de 5 pontas by Vidal Sassoon
Seu corte de 5 pontas, ficou famoso, pontas simétricas rodeando as orelhas e uma ponta arrematando a nuca virou um clássico e lhe rendeu muitos milhoes de pounds e uma infinidade de prêmios, que lhe ajudaram a chegar ao topo, sendo considerado o pai de todos os cabeleireiros do mundo.
Vidal Sassoon era tão pop que, foi contratado pela Paramount Pictures Hollywood, pelo então diretor Roman Polanski para cortar o cabelo de Mia Farrow por $5.000 dollares naquela epoca.Mia Farrow lancou moda atuando no filme “O Bebê de Rosemary“.Vidal Sassoon, seguiu cortando os fios da atriz desviando de repórteres e fotógrafos que cobriam toda a cena, interessados tanto nele quanto na protagonista.O corte causou uma verdadeira Revolução na moda Internacional.A imprensa lotou o set de filmagens, tirando fotos de Mia Farrow, que foram parar nas capas das principais revistas de moda. Seu salão era ponto de encontro de celebridades, socialites e intelectuais incluindo musicos.Os Rolling Stones, Beatles, a Designer de moda Mary Quant.
Mary Quant
Vidal Sassoon cortou o cabelo de Mary Quant. Ela gostou tanto do corte que resolveu fazer dele o marketing de sua imagem aparecendo em todas as suas campanhas na semana de moda de Londres, junto com suas icônicas minissaias.
Vidal Sassoon & Beverly Sassoon
Vidal Sassoon se aproveitou da fama mundial e lançou uma linha de cuidados para os cabelos migrando para a TV americana, com programas apresentados por ele e sua esposa Beverly Sassoon,que era uma jovem atriz de Hollywood na epoca, ex namorada de Elvis Presley.Os Sassoon davam dicas tanto de beleza como de saude, introduzindo seu lifestyle super saudável, que incluíam aulas de pilates diárias, nataçao e alimentação super saudaveis, revolucionando a cultura americana de fast food, para uma conciencia de beleza saudavel.
Vidal Sassoon & Queen Elizabeth II
Vidal Sassoon recebeu a condecoração da Rainha Elizabeth II, de CBE (Comanda do Imperio Britanico), no Palacio de Buckingham , em Londres 2009.
Em 2010 ele ganhou documentario exibido em Tribeca,NY e varios outros paises sobre sua vida e um livro contando sua historia de vida em uma autobiografia, lançada em varios paises incluido Japão. Vidal Sassoon morreu no dia 9/05/12, aos 84 anos, em Mulholland, bairro de Bel Air na California.
ADRIANA SASSOON 