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The international team of Vidal Sassoon Academy presented the new trends in color and haircuts at the Hair Brasil Fashion Show . At the invitation of the Wella Professional, styles of the United States and London showed the boldness of the intense straight hair through the performances of Bruce Masefield, international director of the UK, Richie Rivera, US regional director of color, Don Haidl, creative director of the Chicago academy, and Jesse Mendoza, assistant director of color in Miami.
On stage the professionals presented haircuts and colorings and explained step by step how to reach the ideal result following the 2012 Hot Rod collection trends . The show was based on the fusion of color with the haircut, where one complements the other, in strong and striking looks. The light colors and short haircuts, super straight hair are highlighted in this collection. The black hair also appears in short and straight cuts or short and wavy.
Partnership with UNICEF
During the show, the project “Making Waves” – a partnership between UNICEF and Wella Professionals was presented. For Sylvie Moreau, marketing manager of Global by Wella Professionals, “the objective is to transform the lives of adolescents and youth in need, providing opportunities for development through an educational program with emphasis on strengthening skills, attitudes and knowledge important to their upbringing” . The program started in Brazil in 2011 and will be expanded to other countries.
International Creative Director Mark Hayes and the SASSOON Academy Creative Team for an insight
For 30 years Mark Hayes has been inspiring young hairdressers at Sassoon with his passionate approach to hair and his technical expertise.
Mark’s signature style – a series of pared-down looks reflecting his love of modernist art and architecture – puts him at the forefront of global hair design, and his role as International Creative Director takes him all over the world coaching, teaching and inspiring.
He has ultimate responsibility for the renowned Seasonal Sassoon collections, eagerly anticipated by those wanting to know the future of fashionable hair, and has been instrumental in the launch of the company’s latest innovation, Sassoon Professional. When Mark first joined Sassoon in the 1970s his ambition was to be part of the creative team; as he put it, “They were perfectionists who were totally committed to producing the very best. They upheld the values that really mattered to me, and for which Sassoon has now become world famous.”
Under Mark’s direction the team is going from strength to strength: “At the moment we’re deriving inspiration from the relationship between architecture and hair, the rhythmic shapes of nature and every aspect of international design and fashion. Our eyes are always wide open – always looking for new techniques that will transform the world of hair.”
Balance and shape
That’s why we never mass produce but always tailor the look: Considering the individual’s unique features and needs when conceiving their cut and colour.
We never concoct styles that just wash out, but cut a shape that stays in the hair, making it quick and simple to recreate every day.
Realising perfect beauty – individual and practical – is our goal.
From the contemporary styles of the late 60’s until now,we share with you the most up to date SASSOON cuts. Our group Vidal Sassoon for Global Sassooners range globally from London to Tokyo.
Global Sassooners is a great club for ex- Sassoons and future Sassooners.
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Vidal Sassoon foi um dos nomes-chave da Swinging 60’s de Londres, criando o estilo M.O.D. Vidal Sassoon ainda era um garoto, aos 26 anos de idade quando o empresario londrino resolveu abrir seu 1º salão na badalada Bond Street, Inglaterra. Vidal treinou sua equipe com tecnicas inventadas por ele mesmo, sendo o primeiro Designer de Cabelos.
Assim como Gabrielle Chanel revolucionou o mundo da moda Vidal Sassoon liberou as mulheres, criando as tecnicas modernas que usamos hoje em dia: coloração, corte com lavagem rapida.Cortes e penteados que não dependessem de nenhum tipo de quimica ou produto pós-secagem, dando a largada ao estilo cabelos super curtinhos, ulilizando formas geometricas inspiradas pela arquitetura estilo Bauhaus virando a febre da década.Portanto Vidal Sassoon foi mais doque um cabelereiro e sim um Designer de Cabelos.
Vidal recebendo o premio de Hair Designer pelo arquiteto Thomas Heatherwick em Londres
Vidal recebeu premios somente dados a arquitetos ate então, foi reconhecido como arquiteto em uma cerimonia em Londres no ano de 2011.Os cortes de cabelos eram usados por Twiggy, Mia Farrow, Nancy Kwan, Peggy Moffit e outras celebridades mundiais.Vidal Sassoon inventou o shampoo e condicionador e fez campanhas de marketing poderosas, associando seu nome ao produto,ou seja a relação de branding.Vidal Sassoon, tambem inventou o secador portatil.Trabalhou com a Wella, introduzindo uma vasta gama de coloraçoes e tinturas para cabelos.Os profissionais formados pela renomada Academia Sassoon,que funcionam até hoje, assim como seus salões e escolas espalhados pelo mundo todo sao os profissionais mais bem preparados da industria de beleza.A Harvard da Beleza, o diploma tem associação com a Royal School of Arts. Os cabelereiros recebem treinamento baseados em Belas Artes, sendo que os cortes equivalem a escultura e a coloração equivalente a pintura.
Nancy Kwan corte de 5 pontas by Vidal Sassoon
Seu corte de 5 pontas, ficou famoso, pontas simétricas rodeando as orelhas e uma ponta arrematando a nuca virou um clássico e lhe rendeu muitos milhoes de pounds e uma infinidade de prêmios, que lhe ajudaram a chegar ao topo, sendo considerado o pai de todos os cabeleireiros do mundo.
Mia Farrow by Vidal Sassoon
Vidal Sassoon era tão pop que, foi contratado pela Paramount Pictures Hollywood, pelo então diretor Roman Polanski para cortar o cabelo de Mia Farrow por $5.000 dollares naquela epoca.Mia Farrow lancou moda atuando no filme “O Bebê de Rosemary“.Vidal Sassoon, seguiu cortando os fios da atriz desviando de repórteres e fotógrafos que cobriam toda a cena, interessados tanto nele quanto na protagonista.O corte causou uma verdadeira Revolução na moda Internacional.A imprensa lotou o set de filmagens, tirando fotos de Mia Farrow, que foram parar nas capas das principais revistas de moda. Seu salão era ponto de encontro de celebridades, socialites e intelectuais incluindo musicos.Os Rolling Stones, Beatles, a Designer de moda Mary Quant.
Mary Quant
Vidal Sassoon cortou o cabelo de Mary Quant. Ela gostou tanto do corte que resolveu fazer dele o marketing de sua imagem aparecendo em todas as suas campanhas na semana de moda de Londres, junto com suas icônicas minissaias.
Vidal Sassoon & Beverly Sassoon
Vidal Sassoon se aproveitou da fama mundial e lançou uma linha de cuidados para os cabelos migrando para a TV americana, com programas apresentados por ele e sua esposa Beverly Sassoon,que era uma jovem atriz de Hollywood na epoca, ex namorada de Elvis Presley.Os Sassoon davam dicas tanto de beleza como de saude, introduzindo seu lifestyle super saudável, que incluíam aulas de pilates diárias, nataçao e alimentação super saudaveis, revolucionando a cultura americana de fast food, para uma conciencia de beleza saudavel.
Vidal Sassoon & Queen Elizabeth II
Vidal Sassoon recebeu a condecoração da Rainha Elizabeth II, de CBE (Comanda do Imperio Britanico), no Palacio de Buckingham , em Londres 2009.
Em 2010 ele ganhou documentario exibido em Tribeca,NY e varios outros paises sobre sua vida e um livro contando sua historia de vida em uma autobiografia, lançada em varios paises incluido Japão. Vidal Sassoon morreu no dia 9/05/12, aos 84 anos, em Mulholland, bairro de Bel Air na California.
VEJA AINDA: O trailer de “Vidal Sassoon – The Movie”
Photo: Maria Valentino/MCV Photo; Product Shot Via Sojourn Beauty.
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For over 20 years, Beauty Schools of America® has been educating and providing students with the skills they need to succeed in the cosmetology industry. Beauty Schools of America® provides a comprehensive curriculum in cosmetology using the Milady system of training, which is designed to nurture a student’s creativity and speed… both of which are necessary to earn a high income in this field.
The Sojourn Beauty product line comes with the following product options: SMOOTH, MOISTURE, COLOR PRESERVE & VOLUME. ALL products are 30% OFF for students or clients who get a service done. Come in during your lunch break!
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ADRIANA SASSOON 